Learning to Pitch, From Rise of the Rest

Rise of the Rest bus in Portland, Maine

Portland Maine had a special guest last week as Steve Case rolled his bus into town for the Rise of the Rest tour. It was exciting that our city was chosen based on our growing entrepreneurial community.

His tour included visits to several area businesses, but the highlight was the evening competition where eight locals got to “pitch” their business to see who would be awarded $100,000.

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5 Myths About Content Marketing For Tech

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When content marketing is done effectively it can attract search engines and engage live readers. New content optimizes search results because of Google’s algorithms. High-quality content hooks web site users and helps to demonstrate your expertise and builds trust.

However, some companies that sell high tech products and services accept myths about content marketing that just aren’t true. This may lead you to reduce your efforts or budget in the area of content marketing or avoid certain strategies because you mistakenly think they won’t be effective.

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How are we doing?

What is customer experience?

Customer experience is the journey from start to finish of using your product or service. It often starts long before a customer is an actual client, and back when they were a prospect researching options. A good customer experience means having your customer walk away with the best experience possible while interacting with your company; and improving the chances that they will come back to you.

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Does Content Marketing Work For Tech?

Be the big fishContent Marketing is a hot new term for a method of establishing credibility that has been around for years. Consultants, developers, professionals in all sort of industries have positioned themselves as thought leaders by creating content that shows their expertise.

SEO has created new demand content-based marketing tactics.

But can products and services that are highly technical, complex or of use to only a small niche market benefit from common content marketing strategies?

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My Content Marketing Stats

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Recently, I’ve been answering a lot of questions about content marketing. It’s something we’ve been doing successfully ourselves and for our clients for a long time. The term content marketing is a big buzz word right now, and everyone seems to jumping on the bandwagon. As a result, it can be hard to stand out over the noise.

We have access to many of our client’s Google Analytics so we can really see how effective their web site is for driving traffic. We’ve seen that small businesses who do little to promote themselves on the internet quickly fall to an extremely low volume of web traffic. On the flip side, we’ve seen that implementing a content marketing strategy can be extremely successful at bringing prospects in to a web site.

Most of our clients would not be comfortable with us sharing the details of their web site traffic and other marketing data. Therefore, I thought the best way to demonstrate how effective we are at content marketing is to share a few of our own stats.

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