Category: Marketing
Google Analytics 4: What It Means for You and Your Business
If you are using Google Analytics or any other related Google product, you have undoubtedly received multiple emails from Google announcing that Google Analytics 4 is taking over on July 1st, 2023. On July 1st, 2023, if you do not have a Google Analytics 4 account created, you will have no Analytics reporting. Learn why the switch to Google Analytics 4 is happening and what steps to follow to ensure […]
Read More...Marketing Not Working? 3 Signs You Need to Fix Your Branding First.
A challenge nearly every business suffers from is not enough sales and poor performing marketing activities. Companies that master their marketing and sales have the momentum to increase revenues, profits, new product development, and expand their team. Many problems that business owners think of as marketing problems are signs that you have a branding problem. If you haven’t clarified your market position, making your differentiators clear to your prospects isn’t […]
Read More...Avoid Disappointment: Design, Development, and Content Will Make Your Website Successful
Every website combines design, content, and technology to bring it to life. The difference between a successful website and an ineffective site is usually because one or more of these factors has not been adequately considered. Design The design of a website refers to what it looks like. The colors that are used, the typography, the style and size of the images, what the navigation looks like, and how the […]
Read More...How to Properly Set up Google Analytics
Setting up Google Analytics will allow you to start collecting valuable data from your website. A free service offered by Google, Analytics will show insights into a website’s traffic and what actions the users are taking while navigating around the web pages. Creation The first step is to create your account and login simply. Following this link, you will be able to create your account by clicking “Start for free,” […]
Read More...Essential Elements for Your Software’s Website
After months — and perhaps even years — of developing your software or app, you’re finally ready to launch it. But the work isn’t done. You still need a website. Because, regardless of how innovative or invaluable your app or software may be, it won’t be successful without an effective website to help market, promote and sell it. At Visible Logic, we’ve built several award-winning websites for successful software and […]
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