Marketing Not Working? 3 Signs You Need to Fix Your Branding First.

A challenge nearly every business suffers from is not enough sales and poor performing marketing activities. Companies that master their marketing and sales have the momentum to increase revenues, profits, new product development, and expand their team. Many problems that business owners think of as marketing problems are signs that you have a branding problem. If you haven’t clarified your market position, making your differentiators clear to your prospects isn’t easy. If you don’t have a consistent visual identity, you need extra touchpoints to build brand recognition.  Taking time to clarify and formalize your brand—including your visual style, tone of voice, and critical messages—is crucial to making your marketing more effective. 3 signs that your marketing problems are branding problems. 1. Poor landing page conversions on your PPC campaigns In a pay-per-click campaign, there are many steps along the way from search to sale. If you feel confident that you have the right keywords and get traffic to your landing […]

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Avoid Disappointment: Design, Development, and Content Will Make Your Website Successful

Every website combines design, content, and technology to bring it to life. The difference between a successful website and an ineffective site is usually because one or more of these factors has not been adequately considered. Design The design of a website refers to what it looks like. The colors that are used, the typography, the style and size of the images, what the navigation looks like, and how the elements are arranged on the page are all part of the site’s design.  Like any other type of design, website design relies on many small choices to add up to the finished whole. For example, adjusting any of the following will affect the final impression of a website: Are the colors bright or muted, monochromatic or multi-colored? Do the elements feel crowded or is there lots of white space? What fonts are used and how big are the headings, subheads and body type? What is the style of any imagery—photographs, […]

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How to Properly Set up Google Analytics

Setting up Google Analytics will allow you to start collecting valuable data from your website. A free service offered by Google, Analytics will show insights into a website’s traffic and what actions the users are taking while navigating around the web pages.  Creation The first step is to create your account and login simply. Following this link, you will be able to create your account by clicking “Start for free,” or if you already have an account, you can log in by clicking “Sign in to Analytics.” You will then need to set up the property for your account. The property will represent your website and act as a data collection point for Analytics. This property will need a name and will also require a time zone to be selected. A Tracking ID is produced that is unique to this property, and a Site Tag that will need to be installed on your website. It is also required here to […]

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Essential Elements for Your Software’s Website

After months — and perhaps even years — of developing your software or app, you’re finally ready to launch it. But the work isn’t done. You still need a website. Because, regardless of how innovative or invaluable your app or software may be, it won’t be successful without an effective website to help market, promote and sell it.  At Visible Logic, we’ve built several award-winning websites for successful software and app companies. We’ve worked with startups like ReMo, an EdTech software that won the top prize in Maine Center for Entrepreneurs’ accelerator pitch-off. We also support later-stage software companies like DAVO, which recently announced they were successfully acquired. While we custom build each website to fit the unique needs or functionality of the app or software it promotes, we’ve noticed there are several common elements to these websites — regardless of whether it’s for a financial app or educational software. Here are essential elements for your website that we incorporate […]

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