Category: Marketing
The overlooked steps to mastering PPC conversions
Pay-per-click (PPC) campaigns, usually in the form of Google Adwords can be an effective way to reach your target audience. What we like about PPC is that if someone is searching for something, they are actively showing an intent to buy. By contrast, if you put an offer into someone’s social media feed, or even tell them about your business at a networking event, they may not be an ideal […]
Read More...What is brand positioning?
A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […]
Read More...Our Approach to SEO (Search Engine Optimization)
It’s essential that search engines can find your website. Unless there is a real technical problem, your site probably can be found on search, and it’s just a matter of what search terms will bring up your site and how close you are to the top of the list. Basic SEO We build well-coded sites and always make it easy to add metadata. The text on your site in your […]
Read More...Google Ads Account Creation and Access
Google Ads is an essential tool for any online business that wants to grow sales or increase brand awareness. Creating an account is free and allows you to reach new customers across all Google web services, including Google search and YouTube. You’ll need a Google Ads account if you want to run pay-per-click or other types of Google Ads to market your business. To allow your marketing agency to run […]
Read More...Marketing In Uncertain Times
These are unusual times. In my lifetime, we have never felt so much communal uncertainty. Every day each of us is forced to evaluate potential risky situations and try to make the best decision for ourselves. Should I attend an in-person event?Should I wear a mask?Should I make plans to travel?Will prices continue to rise with inflation? Are we headed for a recession?Is the pandemic over or not? Many routine things […]
Read More...