16 Overlooked Steps that Can Make or Break your PPC Campaign

Pay-per-click advertising, also known as PPC or Google Adwords can be an effective way to draw prospects to your site. There are people out there, right now, looking for the very product or service you sell! Many small business owners make the mistake of thinking they can just turn on this type of paid advertising and they will have new customers instantly. In addition to setting up the ads themselves, there is a ton of foundational work that must be done if you want your advertising to be effective. If you skip these steps, you may be prematurely calling your campaign a failure. We recently set up some PPC ads for Branding Compass, our software that gives automated expert branding advice. We worked with our partner at Horizon Digital Marketing to help set up and monitor the campaigns, but before we turned them on, there was a huge list of items we needed to finalize. Allow 2-3 weeks to prepare […]


Maine Startup and Create Week: Ask the Right Questions

MSCW keynote Robyn

How do you find the right answers for your business? By asking the right questions. While attending Maine Startup and Create Week 2016 last week, I noticed a theme reoccurring in many of the sessions I attended: questions and answers. This year’s overall theme was Design & Innovation. In design school one of the first concepts of design you learn is that, at its core, design is problem solving, which means asking questions and finding solutions. Karl Cyr said in his “Client Management to Client Partnership” talk, “getting a client to think of a problem in a new way is an innovation.” Thinking about something differently involves asking questions, to really dig in and fully understand the problem at hand and the needs of those you’re dealing with. After all, it is ultimately people you are doing business with, not companies.


Learning to Pitch, From Rise of the Rest

Rise of the Rest bus in Portland, Maine

Portland Maine had a special guest last week as Steve Case rolled his bus into town for the Rise of the Rest tour. It was exciting that our city was chosen based on our growing entrepreneurial community.

His tour included visits to several area businesses, but the highlight was the evening competition where eight locals got to “pitch” their business to see who would be awarded $100,000.


5 Myths About Content Marketing For Tech


When content marketing is done effectively it can attract search engines and engage live readers. New content optimizes search results because of Google’s algorithms. High-quality content hooks web site users and helps to demonstrate your expertise and builds trust.

However, some companies that sell high tech products and services accept myths about content marketing that just aren’t true. This may lead you to reduce your efforts or budget in the area of content marketing or avoid certain strategies because you mistakenly think they won’t be effective.


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