Category: Logo design
Choosing a Logo Design: First Impressions, Timelessness, How To Evaluate a Logo Design
Presenting the first round of logo designs to a client is one my favorite parts of my job. It’s very exciting to show how loose ideas, general likes and dislikes, and sometimes even conflicting input gets translated into a tangible logo design. I’m happy to say we’ve been very successful at being able to translate these abstract thoughts into concrete designs, and generally our clients are pretty wowed by the effect. Whether they are a local client from Portland, Maine or someone we are working with entirely through phone calls and emails, we manage to figure out what they are looking for. The next step then becomes evaluating the options. How to choose a good logo design? Good logos have appeal both at first glance and when you’ve had some time to sit with them. Great logos have immediate appeal and then grow even more appealing as someone has time to take in the detail. A fun example of this […]
Read More...Logo Design: The Perfect Peanut Brittle Company
A small, family-owned gourmet food business approached us about upgrading their existing logo. The Perfect Peanut Brittle Company had been using a piece of clipart for their logo that was not working out. The only version they had was not high resolution and it looked poor. When the client talked with the clipart company about upgrading the art and using it as a logo, they were told they did not have the rights to do so. Therefore, a new logo logo was in order. However, they wanted to maintain a tie to their current brand identity. As you can see, the original logo was a historical looking portrait, framed like a cameo. It recalled a certain era that tied in with the idea of good, old-fashioned, home-made peanut brittle. So we worked to maintain that historical feel as we upgraded the design. I did research to find images of women from the Victorian period. I also was inspired by Mary […]
Read More...