Choosing a Logo Design: First Impressions, Timelessness, How To Evaluate a Logo Design

Presenting the first round of logo designs to a client is one my favorite parts of my job. It’s very exciting to show how loose ideas, general likes and dislikes, and sometimes even conflicting input gets translated into a tangible logo design. I’m happy to say we’ve been very successful at being able to translate these abstract thoughts into concrete designs, and generally our clients are pretty wowed by the effect. Whether they are a local client from Portland, Maine or someone we are working with entirely through phone calls and emails, we manage to figure out what they are looking for. The next step then becomes evaluating the options. How to choose a good logo design? Good logos have appeal both at first glance and when you’ve had some time to sit with them. Great logos have immediate appeal and then grow even more appealing as someone has time to take in the detail. A fun example of this […]

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