Choosing a Logo Design: First Impressions, Timelessness, How To Evaluate a Logo Design

Presenting the first round of logo designs to a client is one my favorite parts of my job. It’s very exciting to show how loose ideas, general likes and dislikes, and sometimes even conflicting input gets translated into a tangible logo design. I’m happy to say we’ve been very successful at being able to translate these abstract thoughts into concrete designs, and generally our clients are pretty wowed by the […]

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