Category: Logo design
Still Water Yoga: Building the Brand Identity
Designing a brand identity is the chance to emphasize key elements that should be repeated, and add in elements that could not be part of the logo design.
Read More...New Logo Design: Still Water Yoga Portland
We’re really excited about our logo design for a new yoga studio here in Portland, Maine. Joseph and Candace Satlak, the owners of Still Water Yoga Portland (yeah, we designed their web site too, more about that in a later post) were great clients to work with, and I thought you might enjoy seeing the process behind the brand identity and logo design. Branding research Before we start working […]
Read More...Eastern Mountain Sports Rebrand
Eastern Mountain Sports has a new logo, and I hate it! My love affair with Eastern Mountain Sports (EMS) In the summer of 1991, a good friend and I planned a 10-day road trip as a way to celebrate the start of our senior year at Carleton College. I used money I had saved from my summer job to buy a tent. I had very little camping or tenting […]
Read More...Do Simple Logos Cost Less?
I can’t tell you how frequently clients come to me and say: I just want a simple logo. Nothing fancy or complex, just simple. The expectation is that a simple logo design will cost less than a complex one. Let me explain why this is not usually the case. First of all, the mark of a well-designed logo is its simplicity. While this is not always true, it is true […]
Read More...Branding Case Study: ClaimVantage
Recently, we completed a branding upgrade for our client ClaimVantage. ClaimVantage is a software company that has developed a claims processing solution that runs on the cloud-based force.com platform. The company has offices in both Portland, Maine and Dublin, Ireland. We’ve been working with ClaimVantage for more than a year and the branding process was part evolution, part revolution. When we first started working together we helped them with a […]
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