Category: Infographics

How to Use Infographics to Clarify, Educate and Build Your Brand

How-to-Use-Infographics-notitleI still remember the first time I saw an “infographic” shared on the web. I loved how it was able to convey so much information using visual techniques. By diagramming and relying on imagery more than just words I immediately recognized the impact.

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Better Graphics For Better Messages: Before & After

Before & After: Pillars of Sustainability
When we work with clients on their web site, we often end up designing what we call “key graphics” as well. I really don’t have a better name for it. These graphics are frequently used to visualize processes or systems, as opposed to infographics, which typically show data.

These graphics, combined with key content, often get designed initially as part of a web site project, but are then utilized in presentations, print collateral, and many other places.

Here is an example of a key graphic we redesigned for the Global Aquaculture Alliance (GAA).