Category: Email Marketing & E-Newsletters
Our Approach to Email Marketing
Year after year, email outperforms every other marketing strategy. According to 2021 data, email drives an ROI of $36 for every dollar spent, higher than any other channel. Yet too many people think it’s no longer relevant and switch to other channels that are more expensive or just don’t get results. We have been preaching about our email approach and how it relates to marketing for years and continue seeing […]
Read More...Email Lists: Core To All Digital Marketing
Written by Amanda Johnson, Marketing Communications Specialist here at Visible Logic & Mail on the Mark
Agents of Change Digital Marketing Conference 2016. I recently attended the Agents of Change Conference here in Portland, Maine. I have attended this conference for the past 3 years, and one thing that was mentioned several times and among multiple speakers is that you must continue to nurture and grow your email list.
Read More...How To Use Email Newsletters To Improve Your Content Marketing
Content marketing is a bucket term for a lot of different tactics and channels. It includes blogging, social media, video, infographics, reports and more. It also includes e-newsletters. Email newsletters hold an important role within content marketing because they can both pull and push: they catch leads and boost promotion.
Read More...Podcast: Content Marketing for Small Business Owners
Recently, I was interviewed by Stephen Lahey for a podcast on SmallBusinessTalent.com. During the 25-minute conversation, we talked about The Truth About Content Marketing for Solopreneurs.
Here’s what we talked about.
What is content marketing?
It’s a very hot term right now, but it’s something that experts have been doing for years.
Read More...Branding: Health Literacy Partners
We recently worked with Dr. Terri Parnell to develop the branding for her new health literacy consulting business: Health Literacy Partners. This included developing the name, tagline, logo, letterhead, business cards, web site, e-newsletter and managing the Google pay-per-click campaign.
