Category: Design Trends
Airlines: Weak Brand Identity and Poor Service Translate to No Customer Loyalty
A couple of months ago I was at a networking event and I introduced myself, as I usually do, as owning a graphic design and branding firm. My new acquaintance said they didn’t completely understand branding. They specifically mentioned that someone had told them that the airlines were an example of an industry that was not using branding effectively, and she asked me to explain. I thought it was an […]
Read More...I Thought WordPress Was Supposed to be Easy? 5 Myths Busted
WordPress is a widely used blogging and content management system (CMS) that many people rave about because it is free and easy to use. However, there are a lot misconceptions out there about using the tool. The idea for content management systems came as a way for non-techie people to be able to update their own web sites. In the past, if your web designer or developer created your site […]
Read More...Self-Publishers Are Gaining Power in the E-Book Market
Self-publishers have recognized that low-cost e-books have great appeal for the mass market and are leading Amazon’s best seller list.
Read More...Small Business Owners Demand Royalty-Free Photos
Our typical design client at Visible Logic is a small business. This could be a one-person operation (such as Cream & Sugar Bakery) or a regional bank (such as Androscoggin Bank). We don’t have any Fortune 500 clients, and we’re OK with that. We love working closely with the leadership team or owner of a small business and helping them to understand and harness the power of effective web design, […]
Read More...Typekit vs. @font-face: @Font-face Offers More Choices, Better Pricing
A comparison and review of two new ways to add fonts to your web site design: Typekit or @font-face. @font-face has more options and better pricing.
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