2012 Web Design Trends

As we move through 2012 it’s interesting to look at some of the current trends in web design. Some of these are good, others are annoyingly bad. But as we know, these are called trends because they don’t last forever. 1. The rise (and fall?) of the new pop up window There was time, in the early days of web browsing, when pop-up windows would jump out at you as you paged through a web site. This was very annoying because it blocked your view of the web site you wanted and left your desktop littered with small browser windows. Then the browsers allowed us to check a settings box and block pop-up windows. Unfortunately, there is a new type of pop-up graphic that is not blocked with this setting. I’m sure you’ve seen these slick boxes that pop-up, yet are not full browser windows. Sometimes they are referred to as modal boxes. They often are asking you to join […]

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25 New Years Tips to Improve Your Brand Image

The end of one year and the beginning of the next is a time when we all tend to look inside and figure out what we can do better. As a business owner, it’s time to look at your brand identity and see what you can do better. Remember, a stronger and more unified brand identity will lead to better recognition among your prospects, growing trust and a better ability to attract better, higher paying clients. Web Site Go through your web site, page by page, and identify content that is out of date. Anything that can be easily updated do so immediately. Any content that is no longer relevant should be eliminated. If you’ve abandoned your blog, take it out of the navigation. Write a list of all content that needs more lengthy updating, or needs to be developed. Delegate the task to someone and give it a deadline. Don’t know who’s going to write it? Give us a […]

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What Steve Jobs Meant to Me

This week we learned of the death of Steve Jobs, the leader of Apple computers. Many times when someone I know only through the news dies, I honestly don’t have much of a reaction. But in the case of Steve Jobs, I feel more of a real loss because I can truly say his ideas and inventions strongly affected my life. My first computer was an Apple I remember I was in the eighth grade when my Dad decided to buy an Apple IIc for the first family computer. Growing up in the town of Lexington, MA there were quite a lot of geeky families with parents who were engineers or scientists, parents who were professors at MIT and other top universities, and many of the high school population heading that way, too. Therefore, there were debates—even in junior high—about Apple products vs IBMs. My Dad felt that while Apple was the underdog, it was the better designed technology. I […]

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Warren Jeffs: In the News, In Our Book Design Portfolio

For the past few months we’ve been working with Chicago Review Press on their book, Answer Them Nothing: Bringing Down the Polygamous Empire of Warren Jeffs. It recently hit the book store shelves, right before Jeffs was convicted of child rape. Chicago Review Press has been a client for years, in fact they were one of my very first clients when I started Visible Logic. We’re thrilled to have designed book covers and book interiors for them for nearly ten years. The cover images for this book came from both Getty Images (stock image) and editorial sources. The design is fairly straightforward, but the blurred court officer in the background works to show that Jeffs is under trial or part of a hearing in this image. In addition to the book cover we designed the interior of the book, which is mostly running text with a photo insert. Here is a behind-the-scenes look at the process of designing a book […]

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