Category: Design Basics
What To Do When You Can’t Afford Branding
Recently, I got an email from a long-time friend. He told me how he was thinking of starting his own business, but still trying to figure out if it would work. He couldn’t afford to invest in a professionally designed brand identity system now, so what advice did I have for him about working with low cost options for web sites, etc. First of all, I have to say this […]
Read More...7 Reasons Why You Need To Stop Sending Word Files
Microsoft Word is a cornerstone of the business world. It’s the most common word processing software in the US and a mainstay of every business computer. However, Word is not a design or publishing program and there are many reasons and many occasions when you should not be sending Word files. Here are some of the issues that arise when sending out Word files to different users. Font substitution. When […]
Read More...Choosing a Logo Design: First Impressions, Timelessness, How To Evaluate a Logo Design
Presenting the first round of logo designs to a client is one my favorite parts of my job. It’s very exciting to show how loose ideas, general likes and dislikes, and sometimes even conflicting input gets translated into a tangible logo design. I’m happy to say we’ve been very successful at being able to translate these abstract thoughts into concrete designs, and generally our clients are pretty wowed by the […]
Read More...What Is The Best Shape for a Logo?
What is the best shape for a logo? Is it OK to have multiple versions of your logo? How to balance consistency with necessary variations.
Read More...What To Do When Your New Web Site Sucks
Unfortunately, I’ve been hearing the same scenario frequently from some potential clients who are requesting estimates for web design work. We just had our web site redesigned recently, but we hate it! Can you help us redesign and redevelop it? With prospects like this, we usually set up a time to talk and walk through their current site. We look at what they like (if anything) and what’s not working. […]
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