Category: Design Basics

99 Things Your Graphic Designer Can Do For You

99ThingsMake it pretty.

It’s a statement that most graphic designers hate to hear. As a group we get sick of feeling like design is just decoration. If you work with a highly qualified, experienced and well-rounded designer, you should expect so much more.

Designers don’t just make things look pretty…

  1. I take a vague idea that’s in your head and make it a reality.
  2. I make your text easier to read.
  3. I educate your buyers.
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Is Your Logo Important? McDonalds Vs. Zappos

As a follow up to my last post setting out to define some of the terms that are used within conversations about branding, I want to give some examples of brands that have a logo that is central to their entire brand, and others who have their brand much more defined by other elements.

As I started out saying in my last post, there seems to be an ongoing argument about how important a logo is to a brand. Is your logo the same as your brand? Is a logo a part of your brand? Is your logo completely inconsequential to your brand? I would answer that it depends on what you’ve done with your logo along with other elements that make up your brand.

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Logo, Brand Identity, Brand: What Is Branding?

I can’t tell you how many times I’ve heard the phrase: Your logo is not your brand. This is repeated often enough that I have to guess there are people out there, who think a logo is a brand.

On the other end of the spectrum there are people arguing that a brand is so much more than a logo, that a logo is inconsequential. So I wanted to show how I define, understand and use the terms logo and brand, as well as some other related key words.

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Can the Overused, Commonplace and Cliche Help a Logo Design?

When most of us think about design and creativity, we think about making something unique. A designer is judged on her ability to create something new and different. Is a unique logo important? Most logos (and the companies they represent) hope to be one-of-a-kind and wonderfully different so that they stand out from the crowd. In design school we are warned about the dangers of cliche in our design solutions. But overused cliches dominate our subconscious. Carl Jung developed the idea of archetypes that are held in the collective unconscious. But I don’t even mean anything so heady. Take a look at this photo of my son. It was taken last winter when he was several months old. The picture book shows a frog and a duck. I have never seen a duck like that in my life. Have you? Around here, ducks are usually mallards which are mostly brown and green, and baby ducklings are light brown and fluffy…. Continue Reading »

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