7 Environmentally-Friendly Design Practices

In honor of Earth Day, here are 7 things to consider on your next design job: Understand the type of papers you are using. In your copier or from the offset printer, understand the type of paper you are consuming. This can be confusing as there are recycled content numbers to look at, as well as sustainable harvesting practices to examine. Take the time to ensure that one or both of those are following good, green practices. Watch the coatings. Aqueous coating is water based and much more environmentally friendly than varnish. Don’t just assume glossy is bad and matte is good, ask about the specifics of how a print job is finished. Choose your print partners wisely. Printing has many qualities that can make it pretty bad for the environment: paper waste, toxic inks, high-energy machinery, to name a few. Find out what your printer is doing on all three of those fronts. Ensure they recycle waste paper, use […]

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Brand Touchpoints Online: If You Aren't Going to Remember Me, Don't Pretend To

No, this is not about that awkward moment at a networking event or social gathering when you can’t remember someone’s name. This is about that annoying moment when I login in to Twitter.com and it asks me yet again if I want Twitter to “remember me.” Every time I check the box, yet every time I come back it prompts me for my username and password again. I don’t know if it’s a setting in Firefox, or what, but I check the box every time, but Twitter never remembers me. These are the little brand touchpoints that build likability and trust. Or, annoy your customers to no end. Review the touchpoints on your own web site If you haven’t done so recently, walk through your own web site and see what is involved to sign up, log in, or get to the information you need. You may want to set up a few “tasks” and ask some friends or associates […]

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