Category: Content Marketing
6 Tips for Outsourcing Your Content Marketing
Content marketing can be very effective, but also requires time and expertise. Many organizations need to consider outsourcing all or some of their content marketing needs. Let’s look at a few ways you can get the most of your content marketing agency or partners.
Read More...Video: The Differences In Facebook Vs Twitter
If you’re new to social media or are looking to use Facebook or Twitter to promote your business, it’s good to understand the differences between these two very important social media channels. The way you connect, follow, share and view your timeline is a bit different between Facebook personal profiles, Facebook pages and Twitter accounts. Watch this 3 minute video to see the differences.
Read More...Stop Making Content McNuggets
Adding new, relevant content is a way to get Google to rank your web site higher in search results. So there has been an explosion of content on the web.
As you might expect, much of this high volume of content is poor quality.
Read More...Recording: Content Marketing For Tech
Slides and Recording from: Content Marketing for Tech Firms Webinar
Recently I presented a webinar: Content Marketing for Tech Firms and Other Niche or Specialized Products & Services. I have posted my slides with an embedded recording on slideshare.
Read More...Does Content Marketing Work For Tech?
Content Marketing is a hot new term for a method of establishing credibility that has been around for years. Consultants, developers, professionals in all sort of industries have positioned themselves as thought leaders by creating content that shows their expertise.
SEO has created new demand content-based marketing tactics.
But can products and services that are highly technical, complex or of use to only a small niche market benefit from common content marketing strategies?
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