Video: The Differences In Facebook Vs Twitter

If you’re new to social media or are looking to use Facebook or Twitter to promote your business, it’s good to understand the differences between these two very important social media channels. The way you connect, follow, share and view your timeline is a bit different between Facebook personal profiles, Facebook pages and Twitter accounts. Watch this 3 minute video to see the differences.

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Stop Making Content McNuggets


Adding new, relevant content is a way to get Google to rank your web site higher in search results. So there has been an explosion of content on the web.

As you might expect, much of this high volume of content is poor quality.

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Recording: Content Marketing For Tech

Slides and Recording from: Content Marketing for Tech Firms Webinar

Recently I presented a webinar: Content Marketing for Tech Firms and Other Niche or Specialized Products & Services. I have posted my slides with an embedded recording on slideshare.

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Does Content Marketing Work For Tech?

Be the big fishContent Marketing is a hot new term for a method of establishing credibility that has been around for years. Consultants, developers, professionals in all sort of industries have positioned themselves as thought leaders by creating content that shows their expertise.

SEO has created new demand content-based marketing tactics.

But can products and services that are highly technical, complex or of use to only a small niche market benefit from common content marketing strategies?

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My Content Marketing Stats

100xWebTraffic-ContentMarketing

Recently, I’ve been answering a lot of questions about content marketing. It’s something we’ve been doing successfully ourselves and for our clients for a long time. The term content marketing is a big buzz word right now, and everyone seems to jumping on the bandwagon. As a result, it can be hard to stand out over the noise.

We have access to many of our client’s Google Analytics so we can really see how effective their web site is for driving traffic. We’ve seen that small businesses who do little to promote themselves on the internet quickly fall to an extremely low volume of web traffic. On the flip side, we’ve seen that implementing a content marketing strategy can be extremely successful at bringing prospects in to a web site.

Most of our clients would not be comfortable with us sharing the details of their web site traffic and other marketing data. Therefore, I thought the best way to demonstrate how effective we are at content marketing is to share a few of our own stats.

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