Category: Content Marketing
Marketing In Uncertain Times
These are unusual times. In my lifetime, we have never felt so much communal uncertainty. Every day each of us is forced to evaluate potential risky situations and try to make the best decision for ourselves. Should I attend an in-person event?Should I wear a mask?Should I make plans to travel?Will prices continue to rise with inflation? Are we headed for a recession?Is the pandemic over or not? Many routine things […]
Read More...WordCamp 2017 Takeaway: Content Matters
This year I noticed a theme in many of the sessions I attended for Word Camp Maine 2017—content, content, content. I heard the saying, “content is king” over and over. Why is content so important right now?
Read More...Email Lists: Core To All Digital Marketing
Written by Amanda Johnson, Marketing Communications Specialist here at Visible Logic & Mail on the Mark
Agents of Change Digital Marketing Conference 2016. I recently attended the Agents of Change Conference here in Portland, Maine. I have attended this conference for the past 3 years, and one thing that was mentioned several times and among multiple speakers is that you must continue to nurture and grow your email list.
Read More...2016 Content Marketing Trends: Quality, Formats, Returns
2016 will continue to see content marketing dominate as a strategy that many brands use to attract and convert prospects.
In its infancy, most marketers focused on the SEO benefits of content marketing, driving the creation of overwhelming amounts of content. Content marketing will mature as a marketing tactic, forcing people to refine their strategy if they want to to see results from their efforts.
Read More...How To Use Email Newsletters To Improve Your Content Marketing
Content marketing is a bucket term for a lot of different tactics and channels. It includes blogging, social media, video, infographics, reports and more. It also includes e-newsletters. Email newsletters hold an important role within content marketing because they can both pull and push: they catch leads and boost promotion.
Read More...