Case Study: Maine Marathon Rebrand

About our client The Maine Marathon is the largest annual event of the Maine Track Club. In 2016, entering its 26th year, a new race director took over and was eager to update the brand. The event donates over $100,000 to Maine charities each year, and they wanted to increase their charitable giving by boosting race registrations and attracting more partnerships. Visible Logic updated the brand identity, revamped the website, and used email marketing and social media to achieve a record-breaking increase in signups. The Challenge In a world increasingly filled with glitzy half marathons, triathlons, and color runs, the Maine Marathon had been experiencing a decrease in race registrations for the past two years. The long-time race director and existing volunteer team had focused on executing a great race day experience. Still, they had not prioritized having a professional brand image or actively marketing the event to potential participants. The logo looked dated and didn’t accurately convey the quality […]

Read More...

Let’s Talk
  • Hidden
  • Hidden
  • Hidden