Making Ideas Happen: 11 Takeaways from the 99% Conference

Last week I went to New York to attend Behance’s 99% conference. The conference gets it’s name from a quotation from Thomas Edison: Genius is 1% inspiration, and 99% perspiration. The conference is focused on getting creative people, those who generally don’t have problems generating ideas, to be able to bring the ideas to reality. I truly enjoyed the variety of people I met and spoke with at the event. There were definitely a large number of graphic designers in the audience but there were also web and software developers, educators, film makers, industrial designers, business coaches and more. The line-up of speakers was unconventional, but well curated and motivating. Whenever I take time away from work and family to attend a conference or networking event I find myself evaluating whether it was worth my time. It’s usually my time that I miss more than money when I feel that an event was not worth it. The 99% Conference was […]

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Creating An Effective Call-To-Action in Your Web Site Design

I read an interesting post over at the Marketing Sherpa blog which I wanted to expand upon. The article, B2B Marketing: Calls-to-action and the business buying cycle, discusses four stages of the buying cycle and how to customize a call to action around each. I wanted to give some practical and specific examples of how a small business owner can improve their calls to action on their web site, and how to integrate these calls into your web site design. Why do I need a call to action? First of all, in case you don’t know, a call to action is a place on the web site that is asking for the viewer to do something that shows their interest in your product or service. For example, you might have blog readers subscribe to an RSS feed, or join an email list. You may have viewers download a whitepaper or set-up a free trial of your product. It may be […]

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What Are QR Codes?

Last week, I attended the Maine Marketing Association’s lunch & learn presentation on QR codes. The talk was led by Joe Rosenfield of Edison Press. You maybe asking yourself: What are QR codes? I will admit I was a bit of a novice in my understanding of QR or Quick Response codes, and found the presentation a great overview of what QR codes do and how they could be integrated into a marketing campaign. I’ve been seeing these funny looking codes crop up more and more, but wasn’t sure what to do with them. Or, how my clients my use them. Joe gave one definition as: QR codes area non-invasive pull media That’s bit of marketing jargon for saying that it’s a way for prospects who are interested in your product or service to actively connect with you. I actually saw another definition on QRStuff.com which makes it more clear: A QR codes is a print based hypertext link From […]

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