What To Do When Your New Web Site Sucks

Unfortunately, I’ve been hearing the same scenario frequently from some potential clients who are requesting estimates for web design work. We just had our web site redesigned recently, but we hate it! Can you help us redesign and redevelop it? With prospects like this, we usually set up a time to talk and walk through their current site. We look at what they like (if anything) and what’s not working. These are some of the typical things we see: The design is just not working. These issues usually come back to the basics of good design. Making the most important things most prominent. Good, readable typography. Layouts that show balance. Color palettes that work together. Not using cheesy clipart or poor photography. The web site is not user-friendly. Sometimes the navigation is difficult to use (example: roll-overs that are twitchy). Or, the content is not organized well so it is difficult to find. Or, the names used in the navigation […]

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Airlines: Weak Brand Identity and Poor Service Translate to No Customer Loyalty

A couple of months ago I was at a networking event and I introduced myself, as I usually do, as owning a graphic design and branding firm. My new acquaintance said they didn’t completely understand branding. They specifically mentioned that someone had told them that the airlines were an example of an industry that was not using branding effectively, and she asked me to explain. I thought it was an interesting example and a good one because I agree that none of the major US airlines is doing a good job using branding effectively. JetBlue and SouthWest are doing better than the others, but even they are lacking. My firsthand experience with the lack of airline branding This weekend I traveled to Chicago to meet with clients, potential clients and business partners as well as to visit with family and friends. I recount my story to help make the point about what goes into branding, in addition to a strong […]

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