Category: Business
Managing Expectations On A Web Design Project
Hiring a web design firm to build your organization’s web site can be nerve wracking for many small business owners. Unfortunately, stories abound about web sites that took too long to launch, went over budget or just didn’t live up to the expectation of the web design buyer. Imagine this conversation as a way of analogy: “Hey, let’s go grab some lunch.” “Yeah, sandwiches sound good.” “OK. But I want […]
Read More...What To Do When You Can’t Afford Branding
Recently, I got an email from a long-time friend. He told me how he was thinking of starting his own business, but still trying to figure out if it would work. He couldn’t afford to invest in a professionally designed brand identity system now, so what advice did I have for him about working with low cost options for web sites, etc. First of all, I have to say this […]
Read More...Cheap Templates Suggest a Cheap, Uncreative Business
We’re living in a DIY world, and many small business owners and especially start-ups make the mistake of choosing a cheap template to define their brand identity. They start with one one cheap template to create their web site, another for their email marketing and finally another to make a logo and put it on a business card. Now you have not only one, but maybe multiple, unrelated, completely generic […]
Read More...Your Web Site Does Not Need More Traffic
Everyone seems to wonder: “How much traffic is my web site getting?” “Am I getting enough hits on my web site?” “How much traffic should I expect from my web site?” What you really need to find out is: Am I getting the right traffic to help my business? Because more traffic does not always equate to more leads, more sales, more calls or however you define as success. How […]
Read More...7 Reasons Why You Need To Stop Sending Word Files
Microsoft Word is a cornerstone of the business world. It’s the most common word processing software in the US and a mainstay of every business computer. However, Word is not a design or publishing program and there are many reasons and many occasions when you should not be sending Word files. Here are some of the issues that arise when sending out Word files to different users. Font substitution. When […]
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