What To Do When You Can’t Afford Branding

Recently, I got an email from a long-time friend. He told me how he was thinking of starting his own business, but still trying to figure out if it would work. He couldn’t afford to invest in a professionally designed brand identity system now, so what advice did I have for him about working with low cost options for web sites, etc. First of all, I have to say this is a bit like walking into the BMW dealership and asking them which Hyundai model they would recommend. I don’t study the free options out there for building web sites. I use and choose professional level tools. But, I am aware of these free and ultra-cheap options (and their pitfalls) from clients who have gone that route and then are ready to have a high quality web site. Therefore, this post is not about specific recommendations for tools or services to use. It is a guide for the type of […]

Read More...

Cheap Templates Suggest a Cheap, Uncreative Business

We’re living in a DIY world, and many small business owners and especially start-ups make the mistake of choosing a cheap template to define their brand identity. They start with one one cheap template to create their web site, another for their email marketing and finally another to make a logo and put it on a business card. Now you have not only one, but maybe multiple, unrelated, completely generic and cheap looking pieces that define your organization’s essential identity. Inc. Magazine had an interesting article called: Your Homemade Website Isn’t Cutting It Anymore which included this quote: Here’s the thing about cheap, template-driven websites: They look like every other cheap website out there. And that cheapens your brand. It makes you look like you don’t take your marketing and messaging seriously. I don’t think it takes a lot to realize this is not the way to build trust in the eyes of your clients and prospects. It’s especially difficult […]

Read More...

Your Web Site Does Not Need More Traffic

Everyone seems to wonder: “How much traffic is my web site getting?” “Am I getting enough hits on my web site?” “How much traffic should I expect from my web site?” What you really need to find out is: Am I getting the right traffic to help my business? Because more traffic does not always equate to more leads, more sales, more calls or however you define as success. How does your web site fit into your business plan? I’m frequently surprised when clients seem to have some random number in their head about the amount of traffic they expect from their web site. It makes more sense to think about what result you’d like to see. Would you like people to call you? Ask for an estimate? Buy a product? Subscribe to your newsletter? Some web site’s are the business: for example, an online retailer. But many small businesses are not directly conducting business via their web site. Rather, […]

Read More...

7 Reasons Why You Need To Stop Sending Word Files

Microsoft Word is a cornerstone of the business world. It’s the most common word processing software in the US and a mainstay of every business computer. However, Word is not a design or publishing program and there are many reasons and many occasions when you should not be sending Word files. Here are some of the issues that arise when sending out Word files to different users. Font substitution. When you work in Microsoft Word, you are choosing from the fonts on your computer. But those fonts don’t get transferred with the file. So if the person who opens your document does not have the font installed, another font will be substituted. If you use a “corporate font” as part of your brand identity, this cannot be reliably carried over within a Word file. Layout changes.Because fonts get substituted, line breaks and pages breaks can be affected. Different fonts run larger or smaller based on how narrow or wide they […]

Read More...

Let’s Talk
  • Hidden
  • Hidden
  • Hidden