5 Audiences Who Must Understand Your Tech Startup Product

Translating the benefits of your tech startup idea.Tech-based entrepreneurial startups are finding hi-tech solutions to all sorts of problems. It is frequently a highly-trained intellectual with specialized knowledge who has the ability to bring these new tech-based ideas to market.

Getting people to understand the benefits of your technology can be key to growing your company. Whether you want to attract investors, or if you are ready to start selling the product to end customers, if they can’t quickly comprehend the benefits of your technology, you’ll have trouble closing the deal.

Read More...

Cultivating Connection: A Guide To Better Branding

Customer ConnectionA successful brand is more than just a pretty face. This probably isn’t news to most of you—it’s pretty obvious that building a business takes a bit more than a well-designed logo and the demand for your product or service offered. But did you know just how important it can be to back up your brand’s beauty with an amiable and compassionate personality?

Read More...

How Employees Build Your Brand: Oakhurst Dairy Case Study

Recently I was walking along Forest Avenue in Portland, Maine on my way to the office. I usually take a more pedestrian-friendly route, but had to run an errand so found myself on Forest Ave right near the 295 interchange.

If you are not familiar with Portland, Maine, let me set the scene. Forest Ave. is a very busy, multi-lane road. It has an on/off ramp from 295 that is heavy with traffic because it is a main access way into and out of the city. USM (University of Southern Maine), Hannaford’s grocery store, and an Oakhurst Dairy processing are also all situated in the same area.

Read More...

Let’s Talk
  • Hidden
  • Hidden
  • Hidden