Category: Business
5 Audiences Who Must Understand Your Tech Startup Product
Tech-based entrepreneurial startups are finding hi-tech solutions to all sorts of problems. It is frequently a highly-trained intellectual with specialized knowledge who has the ability to bring these new tech-based ideas to market.
Getting people to understand the benefits of your technology can be key to growing your company. Whether you want to attract investors, or if you are ready to start selling the product to end customers, if they can’t quickly comprehend the benefits of your technology, you’ll have trouble closing the deal.
Read More...Celebrating Success with Coffee By Design
Today was another great presentation at Envision Maine, featuring Mary Ellen Lindemann of Coffee by Design.
Envision Maine has been hosting a speaker series called Pioneers of Maine’s Innovation Economy that features Maine-based entrepreneurs talking about their success and their vision for improving Maine’s economy.
Let me start off by saying that I’m a huge fan of Coffee by Design, but apparently I never knew half of their great story.
Read More...Cultivating Connection: A Guide To Better Branding
A successful brand is more than just a pretty face. This probably isn’t news to most of you—it’s pretty obvious that building a business takes a bit more than a well-designed logo and the demand for your product or service offered. But did you know just how important it can be to back up your brand’s beauty with an amiable and compassionate personality?
CVS Differentiates Itself by Shunning Tobacco
CVS recently surprised many by announcing that it will no longer sell tobacco products in their 7,600 stores. As one of the nation’s largest drugstore chains, it was a bold move, one that is expected to decrease their sales by $2 billion.
They’ve shown leadership in the industry, and I can’t wait to see how this affects CVS’ perception in the marketplace.
Read More...How Employees Build Your Brand: Oakhurst Dairy Case Study
Recently I was walking along Forest Avenue in Portland, Maine on my way to the office. I usually take a more pedestrian-friendly route, but had to run an errand so found myself on Forest Ave right near the 295 interchange.
If you are not familiar with Portland, Maine, let me set the scene. Forest Ave. is a very busy, multi-lane road. It has an on/off ramp from 295 that is heavy with traffic because it is a main access way into and out of the city. USM (University of Southern Maine), Hannaford’s grocery store, and an Oakhurst Dairy processing are also all situated in the same area.
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