How We Choose Pro-Bono Work

As a designer, I am frequently asked to donate design, web design or marketing services to non-profits and other organizations. I can’t say “yes” to everyone, and here are my reasons for choosing the groups that I work with.

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Can You Measure The ROI of a Logo?

ROI (Return On Investment) is the idea that something may cost money up front, but in the end you save or earn enough money to make up for the original investment and then some. When you struggle to determine what to buy, what to invest in or what to do themselves or skip altogether, the measuring ROI becomes critical.

For example, if by investing in a new piece of software for your firm, you are able to reduce employee costs enough to quickly offset the cost of the software, then you would say it has a good return on investment.

Other investments may have poor ROI if their cost takes a very long time to recoup or if the investment is never regained.

Is it possible to measure and determine the ROI of a logo design?

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What is customer experience?

Customer experience is the journey from start to finish of using your product or service. It often starts long before a customer is an actual client, and back when they were a prospect researching options. A good customer experience means having your customer walk away with the best experience possible while interacting with your company; and improving the chances that they will come back to you.

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Pivot Your Business, Pivot Your Brand

It was another great day hearing panelists at Maine Startup and Create Week. I sat in on a session about “Stories of Successful Pivots”.

First, the moderator—Emily Madero—asked each panel member to state their definition of a pivot. After hearing everyone’s thoughts I’ll sum it up for me as:

A pivot means keeping focused on your core strength while turning to a different audience or application that is more receptive to your offering.

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Craft Your Message: It’s Not All About You

What's in it for me?This week is Maine Startup and Create Week. Whenever you gather together business owners and aspiring entrepreneurs, you hear a lot “why I started my business” stories.

But often missing from these tales is why anyone else should care.

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