Business Cards Dos & Don'ts for Start-ups and Veterans

If you’re in business, you need a business card. When you launch your business there are a lot of details to juggle, and a budget that can only stretch so far. But when you neglect your calling card you are showing to others that you don’t take yourself seriously. Here are few tips to keep in mind. Business cards for a start-up: Do: Get cards printed. There are many low-cost options from online sources, to paper you can run through your own printer. You need a physical card to start networking. This seems so basic, but some people think they can skip cards altogether. If you aren’t bothering with cards, you probably aren’t really bothering to set up a sustainable business. Don’t: Print too many or spend too much on the printing. It’s likely many details are still in flux—such as your address changing as you move from home office to rented space. Do: Spend your money on branding. While […]

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Write a Business Plan; Build your Brand

As I’ve started writing more and more about branding, and helping to explain the idea to others I keep coming back to the fact that building your brand is as critical to the planning of a new business as writing a business plan. Your business plan could be very thorough and formal, or something more simple, but nearly every business coach or expert will tell you how critical it is. The same goes with building your brand. A recent article in the New York Times has this quote: For startups and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company’s brand can be key to its success. Dollar for dollar, it is as important and vital as any other early steps. Dollar for dollar. That doesn’t mean you need to spend an arm and a leg, but it does mean that time & money used […]

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Email Marketing Proven to Build Loyalty

A recent study shows that permission-based email campaigns overwhelmingly have a positive influence on consumer behavior. The study of 1517 consumers, completed by marketing agency Epsilon, showed that 57% of consumers feel they have a more positive impression of companies when they receive email from them. In addition, email builds consumer loyalty, increases purchasing both on- and off-line, and generates a positive impression of the sending company. Highlights of the study This study was focused on businesses in Financial Services, Retail, Consumer Packaged Goods, and Pharmaceuticals/Healthcare, but the statistics are so overwhelming there should be a takeaway for all businesses. Also, the study was not just focused on open and click-through rates, it was looking to shed light on brand building. Some things that really jumped out at me: 57% of respondents said they remembered a company when making a purchase online, even when they didn’t use the email link itself to make the purchase. 50% said they’re more likely […]

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