Emily Brackett is a Success Story!

I’m very proud tell you that I’ve been featured as a “Success Story” in the current edition of The Maine Switch. If you are local to Portland you may pick up a paper around the downtown area or at Hannafords. Or, read the article online. If you don’t know me well, this is a much better write-up of my background and experience than on my own bio page. Writer Belinda Ray did a great job summarizing  how Visible Logic got started and describing what we do for our clients. I really enjoy the Switch and I suggest reading this copy as well as making a point of picking it up or surfing to their web site on a regular basis.

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Networking & Building Brand Identity

If you’re working to build your business, you’re probably working on sales and marketing through networking. Networking can be done in person with events like Chamber of Commerce meetings, or online with social media tools such as Facebook or Linkedin. When you’re out there networking, remember the relationship between building your brand and building your network. Working the two together can improve your results. Similarities What are some of the similarities between the two activities? Make a good first impression. In person, it’s eye contact, professional attire, and a smiling face. With your brand, it’s your logo, your business card and the home page (or landing page) of your web site. Repeat, build, and reconnect. Both networking and brand building rely on repeated interaction with your customers. To begin with, people may need more than one interaction to remember you and your company. Secondly, it builds trust as they learn more about you. Consistency is important for both. Give at […]

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Do-It-Yourself Business Cards, or Hire a Pro?

If you’re starting a business you’re going to need business cards. But if you’re starting a business, you may be looking to save money on the myriad of upfront costs involved with getting the company up and running. Let’s look at the different levels of professionalism and brand identity that you could consider when getting your first business cards. Design & Branding Fees vs. Production Costs There are two steps to creating your business card: first is the design of the card, and the second is the printing of the card. For the design, you will likely start by developing a logo or a logotype (a specific, customized typesetting of the business name). In addition, you will need to typeset your contact information, and then you will need to look at the layout of the entire card. You could try to do these yourself, or you could work with an experienced designer. For the production, you will need to find […]

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How PayPal's Brand Affects the Brand of Your E-Commerce Site

PayPal is an extremely popular tool that allows small business owners to be able to accept credit card payments on their web site. Their payment processing service has a much smaller entry price point than setting up a full-fledged shopping cart and establishing a merchant account with your bank. If you’re only selling occasionally, or selling only low cost items it is often one of the most cost effective ways to set up an e-commerce web site and allow your customers to pay online using a credit card. How it works & some history Just to explain… Originally, PayPal was a way to send and receive payments by linking one’s bank account to one’s PayPal account and paying using PayPal itself. This would be an alternative to using a credit card. This service is still offered and is touted by PayPal as a way to “Pay without revealing your credit card or bank information.” However, what I described above, is […]

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