Good Design Saves Money, Doesn't Look Cheap

As you pull together your brand identity you need to look at design as well as production costs. First you need a well designed business card, then you need to get it printed. In addition to web design there are development and hosting fees. As a business owner, you’re probably looking for ways to minimize expenses; but you need to understand how and where you can safely cut corners. Where can you save money? For example, there is a plethora of online printing sources that will print your cards cheaply; and many times they will look like that — cheap. If you know your way around printing, you may be able to score some decent, but well-priced cards. However, many new business owners don’t know anything about printing, so they end up with thin paper and poorly reproduced artwork. If you want to read about my own experience getting some cards printed online, read this series of posts. It’s all […]

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Web Design 2010: Trends for Effective Web Development

At Visible Logic, we’ve been designing Web sites since we started the company in 2001. Over that time, Web design has become a larger and larger share of our business, as small business owners realize the ROI of Web site development. Over this time, we’ve watched advancements in Web site development, and increased our own capabilities. Building robust sites for small businesses is more affordable; and more critical. The recession has forced us all to do more with less and to focus our spending where it will have a strong impact. Here are my thoughts on how a small business owner should move forward with a Web design or redevelopment project in 2010. Content Management Systems: Content that is educational, inviting and up-to-date is key to drawing web traffic. We are trying to build all new web sites with Content Management Systems (CMS). That means you the business owner, without any HTML skills, can edit your pages, update images and […]

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White Paper Release: Professional Graphic Design: The Crucial Step Toward Higher Brand Equity, Increased Revenues

How can working with a professional graphic designer help you build your business? Want a better understanding of the return on investment on design services? Do you need to justify your design budget to other partners or your boss? Our White Paper highlights a case study of one of our clients, Educational Endeavors. They worked with Visible Logic to build a professional brand, which helped them: increase business attract profitable clients sell high-level services increase revenues dramatically People form lasting impressions about your company’s size, financial condition, product reliability, service quality, value, and more based on your brand identity. Learn how one small business used graphic design as a critical tool for business growth. Feel free to pass this PDF along to your friends and colleagues.

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