Will Google Push for the End of Cheap Stock Photos?

It’s a pet peeve of mine: cheap, ugly stock photos that are overused everywhere, most especially on blogs.

I’m glad that people are starting to understand that a visual can help make web content more engaging. But I hate the way people just stick a poor-quality, royalty-free photo on every blog post without really considering if it adds anything to the message or more importantly to the brand image of the company behind it.

How many more business people silhouettes, handshakes, or globes can we all take?

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Cultivating Connection: A Guide To Better Branding

Customer ConnectionA successful brand is more than just a pretty face. This probably isn’t news to most of you—it’s pretty obvious that building a business takes a bit more than a well-designed logo and the demand for your product or service offered. But did you know just how important it can be to back up your brand’s beauty with an amiable and compassionate personality?

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Webinar: Branding, Content, SEO

If you missed our recent webinar, or want to revisit it, here are the slides and the recording. As you’ll see, the slides themselves may not be that helpful without viewing the recording, so I’ve embedded the video within the slides as well.

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Staples Loses Their L: Twitter’s Effect on Marketing and Branding

You just can’t escape the fact that Twitter has had a profound effect on marketing strategies.

Hashtags

Hashtags, those things that #looklikethis, started with Twitter. They are now in use on Facebook and other places, but Twitter is what started and still dominates the world of hastags. It amuses (annoys?) me that there is now a #hashtag displayed over the picture during so many televsion shows, sports events and other programs. For some programming it does seem to draw in audience participation in a way that was previous unheard of.

Also as you see ads on TV or in print, that use hashtags in addition to Twitter handles to try and engage viewers.

Now Staples is doing a marketing stunt that relies heavily on Twitter and hashtags.

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