5 Audiences Who Must Understand Your Tech Startup Product

Translating the benefits of your tech startup idea.Tech-based entrepreneurial startups are finding hi-tech solutions to all sorts of problems. It is frequently a highly-trained intellectual with specialized knowledge who has the ability to bring these new tech-based ideas to market.

Getting people to understand the benefits of your technology can be key to growing your company. Whether you want to attract investors, or if you are ready to start selling the product to end customers, if they can’t quickly comprehend the benefits of your technology, you’ll have trouble closing the deal.

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Congress Square Park: A Complex Question, Confusing Political Signs

If you live in Portland, Maine you know we are preparing for a referendum vote on June 10th. The question is a Citizens’ Initiative that would amend the city code and set out to protect a small city park called Congress Square.

I am particularly interested in this issue because our office has a bird’s eye view of the plaza. If you want to learn more about the details of the vote, this Press Herald article has an overview and also includes a photo taken from our office suite, looking down into the park.

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Your Evolving Web Site in the Innovation Economy (Thanks Dr. Edison Liu)

As web sites continue to become the cornerstone of an organization’s brand identity and marketing efforts, it’s important to understand why this mix of technology and creativity is so critical to business success.

Recently, I attended a presentation by Dr. Edison Liu, President and CEO of The Jackson Laboratory. The event, hosted by The Institute for Civic Leadership was on Leadership Characteristics in the Innovation Economy.

Dr. Liu started by explaining how much our economic model has changed in the past one hundred years. Economic success is no longer about things like proximity to natural resources or making material objects. Instead, we are in a creative-based economy.

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Create a Snowball Effect With Content, Branding, SEO

For those of you who are not from the northern areas, like up here in Maine, you may need a quick lesson in how to make a snowball to understand this analogy. To make a snowball, you start with a small bit of snow in your hands. Then, you pack more and more around it and the snowball gets bigger. Finally, if you’re trying to build something large, like a snowman, you may need to roll the ball around in the snow. Very quickly it gets very big.

That’s the snowball effect.

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