Branding: Health Literacy Partners

Health literacy partners logo
We recently worked with Dr. Terri Parnell to develop the branding for her new health literacy consulting business: Health Literacy Partners. This included developing the name, tagline, logo, letterhead, business cards, web site, e-newsletter and managing the Google pay-per-click campaign.

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Your Personal Brand Is Key To Your Startup’s Brand

I am so surprised when I look at a web site for a startup company and they have little or no information about the people behind the company.

Frequently there is no “about us” type of page and sometimes no contact information either. I think people make this mistake for several reasons, but I’d like to explain why these details can help you grow your startup.

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5 Audiences Who Must Understand Your Tech Startup Product

Translating the benefits of your tech startup idea.Tech-based entrepreneurial startups are finding hi-tech solutions to all sorts of problems. It is frequently a highly-trained intellectual with specialized knowledge who has the ability to bring these new tech-based ideas to market.

Getting people to understand the benefits of your technology can be key to growing your company. Whether you want to attract investors, or if you are ready to start selling the product to end customers, if they can’t quickly comprehend the benefits of your technology, you’ll have trouble closing the deal.

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