Category: Branding
Branding Is A Buddhist Koan: Not What You Think, Yet Much More
When I talk with clients and prospects about branding I can sense their confusion. Rather than tell you what branding is, let’s talk about what branding is not.
Sometimes branding feels so ephemeral. It’s hard to define, encompasses many things, yet is none of them.
Read More...Maine Startup and Create Week: Ask the Right Questions
How do you find the right answers for your business? By asking the right questions. While attending Maine Startup and Create Week 2016 last week, I noticed a theme reoccurring in many of the sessions I attended: questions and answers. This year’s overall theme was Design & Innovation. In design school one of the first concepts of design you learn is that, at its core, design is problem solving, which means asking questions and finding solutions. Karl Cyr said in his “Client Management to Client Partnership” talk, “getting a client to think of a problem in a new way is an innovation.” Thinking about something differently involves asking questions, to really dig in and fully understand the problem at hand and the needs of those you’re dealing with. After all, it is ultimately people you are doing business with, not companies.
Read More...Profits, Revenues, Pricing, Branding: The Ripple Effect
If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may find yourself walking through this type of scenario in your head:
I need to raise the profitability of my business. You can raise profitability two main ways: by reducing expenses or increasing revenues. If you’re already negotiating with vendors and skimping on non-required items you need to start focusing on increasing revenues. So you realize…
Read More...Trump to Drumpf: The Power Of Naming
John Oliver’s call to “Make Donald Drumpf Again” offers a great lesson in the power of a name in building a brand.
Read More...Can You Measure The ROI of a Logo?
ROI (Return On Investment) is the idea that something may cost money up front, but in the end you save or earn enough money to make up for the original investment and then some. When you struggle to determine what to buy, what to invest in or what to do themselves or skip altogether, the measuring ROI becomes critical.
For example, if by investing in a new piece of software for your firm, you are able to reduce employee costs enough to quickly offset the cost of the software, then you would say it has a good return on investment.
Other investments may have poor ROI if their cost takes a very long time to recoup or if the investment is never regained.
Is it possible to measure and determine the ROI of a logo design?
Read More...