Category: Branding
Introducing: Branding Compass
For years, I’ve been working with new and growing companies to help them get started on their branding.
I know that a strong brand can help a business attract better clients, charge higher prices and be more effective with their marketing. We’ve helped startups, established businesses and non-profits clarify their value proposition, and distill the benefits of their product or service to attract their ideal customer and partners. Only once this foundational work has been completed do we move forward and design a full visual identity including their logo, web site and other collateral.
The most common reason that a prospect decides not work with us is because of the expense involved. And until now, there’s been no do-it-yourself, affordable way to do all the foundational work that’s so critical to getting your brand going in the right direction.
Read More...Dental Lace Branding Wins American Package Design Award
Dental Lace branding wins an American Package Design Award from Graphic Design USA for design of the refillable dental floss package.
Competitive Research and Brand Positioning: Your Logo Must Be Different
Two Portland, Maine hair salons each have beautiful logo designs, but forgot the basic of competitive research that should always be a part of branding.
Read More...Maine Referendum Questions: Three Lessons in How NOT to Brand
Here in Maine, like many states, we are facing an increasing number of referendum questions at the voting box each election season. This year in Maine, citizens are being asked to answer yes or no on five questions with topics ranging from legalizing marijuana to background checks for gun purchases to ranked choice voting, among other issues.
Like every product or service out there, referendum questions need good branding to help promote their message and gain traction. They need visuals that are meaningful and memorable.
Read More...What’s Your Branding IQ?
If you’re a regular reader to this blog, you should be a Branding Genius by now! Assess your Branding IQ with this simple, 10-question quiz.
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