Maine Startup and Create Week: Ask the Right Questions

MSCW keynote Robyn

How do you find the right answers for your business? By asking the right questions. While attending Maine Startup and Create Week 2016 last week, I noticed a theme reoccurring in many of the sessions I attended: questions and answers. This year’s overall theme was Design & Innovation. In design school one of the first concepts of design you learn is that, at its core, design is problem solving, which means asking questions and finding solutions. Karl Cyr said in his “Client Management to Client Partnership” talk, “getting a client to think of a problem in a new way is an innovation.” Thinking about something differently involves asking questions, to really dig in and fully understand the problem at hand and the needs of those you’re dealing with. After all, it is ultimately people you are doing business with, not companies.

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Profits, Revenues, Pricing, Branding: The Ripple Effect

Revenues, Profits, Pricing, Branding

If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may find yourself walking through this type of scenario in your head:

I need to raise the profitability of my business. You can raise profitability two main ways: by reducing expenses or increasing revenues. If you’re already negotiating with vendors and skimping on non-required items you need to start focusing on increasing revenues. So you realize…

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