Category: Branding
Why Consistency Is So Important to Branding
You’ve probably heard it before, but in case you haven’t: it’s important to be consistent with your branding to have it be most effective. What does consistency mean? From a designer’s perspective, it means: Using the same business name, logo, and/or logotype. Typesetting the name and other elements in a fixed fashion. Choosing a couple of typefaces and using them all the time. Read these tips about working with fonts. […]
Read More...Your Logo is Like Your Interview Suit
Everyday on my way to the office I pass by the University of Southern Maine. Recently, I saw what must have been a student prepped for a job interview: poorly fitting navy blue suit, well-combed hair and still carrying his collegiate backpack. The scene reminded me of my own transition from student to an adult living in the real world. As college graduation neared, I was eager to get out […]
Read More...How PayPal's Brand Affects the Brand of Your E-Commerce Site
PayPal is an extremely popular tool that allows small business owners to be able to accept credit card payments on their web site. Their payment processing service has a much smaller entry price point than setting up a full-fledged shopping cart and establishing a merchant account with your bank. If you’re only selling occasionally, or selling only low cost items it is often one of the most cost effective ways […]
Read More...Business Cards Dos & Don'ts for Start-ups and Veterans
If you’re in business, you need a business card. When you launch your business there are a lot of details to juggle, and a budget that can only stretch so far. But when you neglect your calling card you are showing to others that you don’t take yourself seriously. Here are few tips to keep in mind. Business cards for a start-up: Do: Get cards printed. There are many low-cost […]
Read More...Write a Business Plan; Build your Brand
As I’ve started writing more and more about branding, and helping to explain the idea to others I keep coming back to the fact that building your brand is as critical to the planning of a new business as writing a business plan. Your business plan could be very thorough and formal, or something more simple, but nearly every business coach or expert will tell you how critical it is. […]
Read More...