Representing the V's is Visible Logic

Visible Logic got a nice tip of the hat, as our VL monogram logo is featured under 100 Brands of Interest. The article originally posted by Swiss designer David Pache and has been reposted to a few different sites. Thanks for the love!

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What Should Your Logo Do For You?

Last week I was at an in-person networking event of the LinkedIn Maine Entrepreneurs group. I met someone who had recently started their own company and he told me that he gave up on trying to get a logo designed and decided to move ahead without a logo. I’m not going to mention names or go into the details of his business, as it’s not important for this story, but let me tell you the gist of what he said. “We tried working with two different designers and neither one produced anything we liked.”  He continued: “I think that a well-designed logo should be able to stand on it’s own. And that someone looking at it, without seeing the business name, should know exactly what the company does.” Honestly, I was floored. I do not think this is the way to judge the merits of a logo, and here’s why: You can’t illustrate all business concepts: If a logo is […]

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Your Logo Sucks. Keep It or Redesign It?

Many entrepreneurs feel the pinch when starting a new business. They can’t afford a professional logo, so they rely on DIY logo design or low cost logos. Or, they have so much to do that they get business cards printed and a web site up before developing a real logo. When their business starts to grow and shows signs of success, they step back and reassess their logo. You may be wondering: Is it better to stick with what you’ve got or try something new? Should you hire a professional graphic designer to redesign your logo? Yes. You will look more professional and people will stop snickering when they receive your business card. No. People have come to embrace the “old skool” look of your logo. Yes. You really haven’t been in business very long and it would be better to bite the bullet and do it right before growing any more. No. A logo is not critical to your […]

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Business Cards, Printed Using an Online Printer

This is part 2 in the series about the pros and cons of online printing. Read the first part. Several months ago, I redesigned the Visible Logic web site. We reorganized and updated the content of the site and at the same time, introduced a new tagline. While the overall branding was not new, we made some adjustments and freshened things up a bit. You can read more about the process in this newsletter archive. After doing that, I decided that our business cards really should be updated too, to reflect these changes. As you may imagine, a graphic designer designing the business cards for their own company is a painful and prolonged production. We’re our own worst client. So, I hemmed and mulled and tinkered and got a design I sort of liked. I really needed new cards, and really needed to order cards for a designer on staff, so I decided to print some online just to see […]

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