Category: Branding
Help Brand Your Business – The Logo (via Brand Bucket)
Today’s post can be read over at the Brand Bucket’s blog. Brand Bucket seeks out unique business domain names for internet companies and web 2.0 startups. They work for both large corporations and small startups, brainstorming and identifying clever brands. If you’ve got an idea for a new business or product and need a unique name with the domain name still available, check out Brand Bucket and then come back […]
Read More...What's the Value of Your Brand? More Than You Might Think
The term “brand” is used to talk about many abstract concepts such as reputation, perception and identity. But, a brand directly influences a tangible asset—a company’s financial performance.
Read More...5 Design Tips for More Effective E-Newsletters
E-newsletters are a powerful marketing tool, and using high-quality design can help your email stand out from an overflowing inbox.
Read More...How to Measure the Return on High-Quality Design
Design is an expense that may be put under the umbrella of branding, identity, marketing or even public relations. Those are businesses expenses that are necessary, but are sometimes hard to measure their effectiveness. Here at Visible Logic, we are currently putting together a white paper that will talk about the Return On Investment (ROI) on high-quality design. It includes a case study with one of our clients detailing how […]
Read More...Who Are You Online? Personal Branding vs. Corporate Branding while Social Networking
Social networking and branding are both hot topics for people who are trying to promote and build a business, or their own career. And I’m hearing a lot of confusion from people who are small business owners or sole proprietors about how to brand themselves while they build their online networks. Should they promote themselves with a personal brand, or build a corporate brand? Sole proprietors, entrepreneurs, consultants, solopreneurs, freelancers, […]
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