Category: Branding
Five Reasons to Rebrand Your Business
“Rebrand” — the word can strike fear in the hearts of some business owners and marketing professionals. Rebrands, however, don’t need to be a bad thing. All brands — including iconic ones such as Apple, Starbucks, and Coca-Cola — have changed over the years. It’s necessary to keep your organization moving forward and relevant in evolving marketplaces. There’s no question that rebranding your business is challenging. Rebrands take hard work, […]
Read More...Branding Changes to Make When Adding New Products
Most companies start by offering one product or service, and frequently the company name and what they are selling are the same and used interchangeably. But as the business grows, and you expand your offerings, there needs to be a distinction between the name of the business and the name of the products and services it offers. It’s important not to overlook the impact a new product or service has […]
Read More...Essential Elements for Your Software’s Website
After months — and perhaps even years — of developing your software or app, you’re finally ready to launch it. But the work isn’t done. You still need a website. Because, regardless of how innovative or invaluable your app or software may be, it won’t be successful without an effective website to help market, promote and sell it. At Visible Logic, we’ve built several award-winning websites for successful software and […]
Read More...Why is Zoom so Popular: Branding, Generosity and a Unique Opportunity
Building off of a strong brand name, Zoom has skyrocketed it’s user base by helping out educators during the Coronavirus.
Read More...Branding and Rebranding: Retego Data and Group Market Share
Like many software companies Group Market Share used the same brand name for their flagship product and the company itself. It is not uncommon for software companies to start this way, but then outgrow this relationship.
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