Social Media Breakfast: Personal vs. Professional Brand

Emily Brackett will be presenting at the December meeting of Social Media Breakfast, Maine. The topic is Social Media: Personal vs. Professional Brand. If you read the previous post, Who Are You Online? Personal Branding vs. Corporate Branding while Social Networking, it will give you a sense of the ideas that we’ll be discussing. If you are a small business owner, it can be confusing to know how to represent yourself on social web sites such as Twitter, Facebook or LinkedIn. Do you present yourself as an individual, as a company, or some sort of combination? Emily Brackett will be joined by Chris Brown of Bull Moose Music who will talk about: Being Your Brand on Social Networks; and Chrystie Corns of Thirteen Thirty Marketing who will present: Make me Popular: How to be a big deal on the internet and in real life too. See you Friday, December 18th 7:30 am MPX, 2275 Congress St., Portland, Maine Register now […]

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How to Measure the Return on High-Quality Design

Design is an expense that may be put under the umbrella of branding, identity, marketing or even public relations. Those are businesses expenses that are necessary, but are sometimes hard to measure their effectiveness. Here at Visible Logic, we are currently putting together a white paper that will talk about the Return On Investment (ROI) on high-quality design. It includes a case study with one of our clients detailing how their business grew as their branding became more cohesive and professional. The naysayers Obviously, most (hopefully all!) of our clients value professional design services. But sometimes there are naysayers out there who need to be addressed. It may be a boss approving budgets, or the spouse of a new business owner who downplays the importance of design within a business. I’ve certainly heard people say that they don’t really care about the quality of their business card (in either design and/or printing) and they doubt that their customers or potential […]

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