Category: Branding
How Important is "Uniqueness" in Design and Branding?
There are times in design & branding that uniqueness is critical. Other times it is hard to find a unique solution. When is it important to look unique?
Read More...It's Hard to Stand Out When You Use a Free Template
It’s really hard to stand out from the crowd, when you use a free template for your brochure or web site. You need to show differentiation for your brand.
Read More...Your Brand Identity Is Like A Favorite, Most Fabulous Outfit
A fabulous outfit, like a professional brand identity gives you confidence, and makes you feel great.
Read More...Good Design Saves Money, Doesn't Look Cheap
As you pull together your brand identity you need to look at design as well as production costs. First you need a well designed business card, then you need to get it printed. In addition to web design there are development and hosting fees. As a business owner, you’re probably looking for ways to minimize expenses; but you need to understand how and where you can safely cut corners. Where can you save money? For example, there is a plethora of online printing sources that will print your cards cheaply; and many times they will look like that — cheap. If you know your way around printing, you may be able to score some decent, but well-priced cards. However, many new business owners don’t know anything about printing, so they end up with thin paper and poorly reproduced artwork. If you want to read about my own experience getting some cards printed online, read this series of posts. It’s all […]
Read More...Your Web Site Is Your First Impression
Web sites have trumped the business card, or logo as the key brand identity element for making a great first impression.
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