How to Successfully Communicate and Launch Your Rebrand

Rebranding a business or organization is a challenging and exhilarating process. It’s exciting to shed an old brand that no longer fits and replace it with an upgraded or new brand. Most rebranding efforts involve a small group of team members. Here’s how to share the news with internal and external audiences so that the launch of the new brand is a success. Open communication leads to a more successful […]

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Why Jeff Bezos is Wrong about Branding

Hear why Emily Brackett, President of Visible Logic, thinks Jeff Bezos has it all wrong. Then commit to developing your brand in a way that puts you in control. Video transcript There are many ways to define the word brand. Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room.’ And you […]

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Marketing Not Working? 3 Signs You Need to Fix Your Branding First.

A challenge nearly every business suffers from is not enough sales and poor performing marketing activities. Companies that master their marketing and sales have the momentum to increase revenues, profits, new product development, and expand their team. Many problems that business owners think of as marketing problems are signs that you have a branding problem. If you haven’t clarified your market position, making your differentiators clear to your prospects isn’t […]

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Rebrand, Refresh or Remain Steady

When people come to us, they often wonder if they should rebrand. Maybe they need to refresh their current brand? Or is that all a mistake and they should remain with their existing brand? Some of this is just semantics, but some of it is an important strategy. Why you should remain consistent with your brand There is good reason to be wary of changing your brand too frequently.  Consistency […]

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Five Reasons to Rebrand Your Business

“Rebrand” — the word can strike fear in the hearts of some business owners and marketing professionals. Rebrands, however, don’t need to be a bad thing. All brands — including iconic ones such as Apple, Starbucks, and Coca-Cola — have changed over the years. It’s necessary to keep your organization moving forward and relevant in evolving marketplaces.  There’s no question that rebranding your business is challenging. Rebrands take hard work, […]

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