When to Invest in Branding for Your Start Up

Starting a new business is exciting. And getting a shiny new logo and web site are often one of the activities that entrepreneurs look forward to. Compared to writing a business plan, making cold calls or trying to find investors, hiring someone to design a brand identity can seem like a lot of fun.

When should a start up invest in their brand identity?

In the book Predictable Success, author Les McKeown says:

You’re not going to get your branding right at the beginning, so don’t spend money as if you have. Design and branding can and should evolve as you get closer to your market, and you hear their chatter more and more clearly.

I completely agree with this thought. Depending on your product/service your branding may come sooner, but it should never come first.

Read More...

Message-Driven Web Design: How To Connect Content And Design

In my last post, I asked: Which Comes First: Web Site Design Or Content? In this post I wanted to use a case study to show some examples of how we’ve developed better web sites by working on content and design together.

Relax America came to Visible Logic looking for a web site that would be the consumer-focused online presence for their new service. Relax America is a professional services network that gives members one place to find all the professional services you need in your life. Their proprietary system matches the most appropriate business professional or self-service option to you based on your specific requirements. Much in the same way Google refines your search based on what it knows about you, Relax America grows in usefulness the more times you find services using it’s client matching system.

As you can see, it’s hard to quickly and elegantly describe Relax America using only words. If you haven’t yet, check out the site before you keep reading.

Read More...

Guest Post: Building an Amazing Brand

Today’s post follows up on a topic that’s been discussed a number of times at VisibleLogic: the ways in which savvy use of social media and modern technology can help companies connect with customers in meaningful ways. Contributor Juliana Davies walks readers through what web branding is, as well as offers tips for making the most of the Internet tools available. Juliana is a business writer whose work appears in a web magazine about job projections for people studying business. Building an Amazing Brand Doesn’t Require an MBA The idea of “branding” is something that many businesses never completely understand, at least not at first. Branding as a practice is usually a bit different from simply designing a memorable logo, slogan, or product association. It’s about creating a market presence for a particular product or service, and tends to be more about feeling and general message than tangible attributes: one of the main goals is to build loyalty and recognition […]

Read More...

Let’s Talk
  • Hidden
  • Hidden
  • Hidden