How Much Does Branding Research Cost?

BrandingResearch-costsAs a branding firm specializing in building brand identities, we frequently write estimates for brand research and strategy work. These may come from start-up firms who need to build a new brand identity, or established companies that are ready for a more professional and comprehensive branding strategy. They may be part of a specific design project (ie research leading up to a new logo or web site); or may be a separate research project.

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Tom Chappell Promotes The Benefit of Good to Maine Entrepreneurs

Tom's of Maine logoRecently, I went to a new speaker series sponsored by Envision Maine. The group is working to support the ‘next economy’ in Maine, driven by entrepreneurs and innovation.

The first speaker was Tom Chappell, of Tom’s of Maine. Tom’s of Maine is a great Maine brand. They have been able to capitalize on the Maine’s strong brand by promoting clean, natural personal care products.

The focus of Tom’s talk was about his company’s policies on giving back.

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No Unique Selling Proposition (USP), Can Branding Help?

Being unique is not always possible.

Many marketers or business coaches will tell you that having a Unique Selling Proposition (USP) is key to differentiating your company, business or product in the marketplace. It’s hard to say that you’re the “best” at anything when there is nothing to distinguish you or your services.

Yet, many businesses suffer from not having a USP. Professional services businesses such as CPAs, lawyers, consultants and financial planners often struggle the most.

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12 Lessons from 12 Years in Branding

12 Lessons in BrandingRecently, Visible Logic celebrated our 12th anniversary. It was September 10, 2001 that I started Visible Logic. It’s amazing how much has changed in twelve years, yet what is at the core of exceptional design remains the same.

  1. The word “branding” is quite new, but the concept is not. Back in 2001, and most definitely when I graduated from MassArt in 1997, no one was using the term branding. In design school, we learned to design “identity systems.”
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