Five Reasons to Rebrand Your Business

“Rebrand” — the word can strike fear in the hearts of some business owners and marketing professionals. Rebrands, however, don’t need to be a bad thing. All brands — including iconic ones such as Apple, Starbucks, and Coca-Cola — have changed over the years. It’s necessary to keep your organization moving forward and relevant in evolving marketplaces.  There’s no question that rebranding your business is challenging. Rebrands take hard work, and there are real costs in terms of time and expenses to consider. Also, the process can force you to examine some of the not-so-ideal parts of your business. But a good rebranding will inject new energy into a company and its customers. There’s no exact formula for determining when to rebrand. Most often, the need for a rebrand is created by some event or circumstance your company encounters. Here are five common ones.  #1 – Your company has changed significantly. As your company grows and matures, you may add […]

Read More...

Branding Changes to Make When Adding New Products

Most companies start by offering one product or service, and frequently the company name and what they are selling are the same and used interchangeably. But as the business grows, and you expand your offerings, there needs to be a distinction between the name of the business and the name of the products and services it offers.  It’s important not to overlook the impact a new product or service has on a brand.  Different approaches to rebranding as your business expands Two Visible Logic clients recently faced this challenge as their respective companies grew.  Example: Group MarketShare Group MarketShare offers software that enables insurance providers to securely share market information. Their company name and software both used that name. As they began looking to apply their technology to other industries they realized these new applications may need new brand names. So, they wanted to separate the name of their software from the name of their company, which raised the question: […]

Read More...

Essential Elements for Your Software’s Website

After months — and perhaps even years — of developing your software or app, you’re finally ready to launch it. But the work isn’t done. You still need a website. Because, regardless of how innovative or invaluable your app or software may be, it won’t be successful without an effective website to help market, promote and sell it.  At Visible Logic, we’ve built several award-winning websites for successful software and app companies. We’ve worked with startups like ReMo, an EdTech software that won the top prize in Maine Center for Entrepreneurs’ accelerator pitch-off. We also support later-stage software companies like DAVO, which recently announced they were successfully acquired. While we custom build each website to fit the unique needs or functionality of the app or software it promotes, we’ve noticed there are several common elements to these websites — regardless of whether it’s for a financial app or educational software. Here are essential elements for your website that we incorporate […]

Read More...

Let’s Talk
  • Hidden
  • Hidden
  • Hidden