Category: Branding
What is brand positioning?
A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […]
Read More...Our Approach to Rebranding
Deciding whether to rebrand is a difficult decision. It can feel risky. You’ve probably heard that consistency is essential to branding. So if consistency is good, you may think that any change to your brand is a mistake. While you certainly want to be careful with making unneeded changes to your brand, there are times when it is better to adjust something about your brand rather than carry on with […]
Read More...Rebranding Before and Afters
There are many ways to improve your brand, from minor design enhancements to completely rebranding. Rebranding inspiration Take a look at some of our favorite before-and-afters from rebranding projects where we helped clients: refresh, redesign, and rebrand. Get some inspiration from seeing projects for software, manufacturing companies, consulting firms, trade associations, events and government agencies. Refresh your brand: Keep what’s working and make it better There are many benefits to […]
Read More...Should you rebrand? Six questions to ask yourself
Rebranding your business is a big decision. There are many pros and cons to consider. Often a branding expert is the best person to help sort through the factors and come to the correct conclusion. A branding agency has the expertise and the outside perspective needed to make the best decision and help you decide if now is the time you should rebrand. Here are six questions that may help […]
Read More...Stand Out Branding in Real Estate
Our client, Jason Kern, takes a unique approach to his real estate business and asked Visible Logic to bring it to life by designing his logo, messaging, and developing his new website. Realtor logo design We began our work together by reviewing the logos and visual brands of other realtors and brokers in southern Maine. We saw lots of dark blues! Because most real estate agents use highly visible “for […]
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