We recently worked with Dr. Terri Parnell to develop the branding for her new health literacy consulting business: Health Literacy Partners.
Brand research and naming
To begin this project we spent a good deal of time learning about health literacy and reviewing the competition. Health literacy is a complex subject that involves improving communication and health outcomes by enhancing both the skills of persons receiving care and the professionals or systems that are providing the treatment.
While we considered many options, a straightforward name that included the key words Health Literacy was chosen. As complex and relatively new field, we felt that it was important to use the key words Health Literacy. This should assist in the understanding of the services provided and will help with search engine optimization (SEO). The tagline “Communicate. Collaborate. Educate.” reinforced Dr. Parnell’s focus on working collaboratively with clients, patients and medical staff.
Logo design
We then worked together to develop a name for the new business. While we considered many options, a straightforward name that included the key words Health Literacy was chosen. The tagline “Communicate. Collaborate. Educate.” along with adding the word Partners to the business name reinforced Dr. Parnell’s focus on working collaboratively with clients, patients and medical staff. – See more at: https://www.visiblelogic.com/branding/health-literacy-partners/#sthash.pGbqMFP4.dpuf
We then worked together to develop a name for the new business. While we considered many options, a straightforward name that included the key words Health Literacy was chosen. The tagline “Communicate. Collaborate. Educate.” along with adding the word Partners to the business name reinforced Dr. Parnell’s focus on working collaboratively with clients, patients and medical staff. – See more at: https://www.visiblelogic.com/branding/health-literacy-partners/#sthash.pGbqMFP4.dpuf
We then worked together to develop a name for the new business. While we considered many options, a straightforward name that included the key words Health Literacy was chosen. The tagline “Communicate. Collaborate. Educate.” along with adding the word Partners to the business name reinforced Dr. Parnell’s focus on working collaboratively with clients, patients and medical staff. – See more at: https://www.visiblelogic.com/branding/health-literacy-partners/#sthash.pGbqMFP4.dpuf
We then worked together to develop a name for the new business. While we considered many options, a straightforward name that included the key words Health Literacy was chosen. The tagline “Communicate. Collaborate. Educate.” along with adding the word Partners to the business name reinforced Dr. Parnell’s focus on working collaboratively with clients, patients and medical staff. – See more at: https://www.visiblelogic.com/branding/health-literacy-partners/#sthash.pGbqMFP4.dpuf
We then worked together to develop a name for the new business. While we considered many options, a straightforward name that included the key words Health Literacy was chosen. The tagline “Communicate. Collaborate. Educate.” along with adding the word Partners to the business name reinforced Dr. Parnell’s focus on working collaboratively with clients, patients and medical staff. – See more at: https://www.visiblelogic.com/branding/health-literacy-partners/#sthash.pGbqMFP4.dpuf
Dr. Parnell suggested the idea of a tapestry to show the interconnected and overlapping areas of focus involved with Health Literacy. We all agreed this was a very strong concept to work with. We tried many variations including some that were much more literal, however an abstracted, simplified version was chosen because of it’s clear style, bright palette and boldness.
Letterhead and business cards
The stationery materials continued the corporate identity.
Custom designed WordPress Web Site
Next, a custom-designed WordPress-based website was developed that had the same bright and inviting look. It features a slider on the home page and the entire site is easy for the client to make updates and changes. With all of our web projects, we include a custom-designed user guide and phone based training.
E-Newsletter and Google Pay-Per-Click Marketing
Health Literacy Partner’s marketing is supported by an e-newsletter created in our Mail on the Mark e-newsletter tool. Additionally, Visible Logic has handled her pay-per-click Google ads, integrating the PPC campaign with her web site and e-newsletter marketing.
Next, a custom-designed WordPress-based website was developed that had the same bright and inviting look. It features a slider on the home page and the entire site is easy for the client to make updates and changes. With all of our web projects, we include a custom-designed user guide and phone based training.
