July 12, 2017 | Web Design
We recently redesigned the web site for Pet Care Plus a dog boarding, daycare, grooming and dog walking business.
When Pet Care Plus came to us, they had run into a common problem for business owners who are trying to direct a web design project: their web site did not reflect their brand.
The facilities at Pet Care Plus are high-quality. The experience is like a boutique hotel for dogs. Their west loop Chicago facility is contemporary and luxurious. The pet sleeping areas are more sleek and modern looking than most other dog boarding facilities with glass paneled enclosures and raised beds, and their staff is frequently praised for their loving attention.
Sleek or sterile?
However, using a design style that was clean and sleek led them to web design that looked cold and sterile. It was missing both the human touch and the upscale details. And these details are critical for assuring loving pet owners that their dog will be in good hands while they are away.
Above, you can see the before and after web site design. Pet Care Plus’ web design benefited from the high-quality, custom photography (something many of our clients just don’t have access to). We worked with many of the same images as the original design, and commissioning a few more. The way the photographs were cropped, scaled and placed in the original design did not immerse you into the wonderful atmosphere of Pet Care Plus.
Visible Logic was great! They were very helpful and answered all of our questions. They were great with working on our timeline and with our budget! —Jennifer Stavrianos, owner, Pet Care Plus
The web site includes:
- a slider image on the home page that quickly shows the elegance of the facility
- better use of customer testimonials, making prospects feel comfortable about leaving their dog
- lots of cute doggie photos that can be easily added by the PetCare Plus team
- design details that position PetCare Plus like a boutique hotel for dogs
We encourage you to see the web site live at Petcp.com