Before & After, Logo Development: Northeast Association of Realtors

It’s always a pleasure to help a company or organization portray themselves more professionally by redesigning their logo. While it can be tough to track logos to real ROI for businesses, an updated brand identity can signal to internal members and external audiences a new direction for a business or just renewed pride and energy as you continue on in the same direction.

The Northeast Association of REALTORS came to Visible Logic ready to do just that: Improve their image as the best local, professional association for REALTORS in northeast Massachusetts.  As a friendly and professional resource, they wanted their logo to mirror those characteristics through the use of bright colors and clean typography. Since their educational and community-based services is focused on their members and not specifically on real estate sales, it was important that their new logo design avoid the clichéd image of a house.

Instead, Visible Logic created a graphic component that suggests the connection and camaraderie that can be found through The Northeast Association of REALTORS membership. As their new logo emphasizes, the organization offers an opportunity for REALTORS to come together to learn, grow, and work on community projects, regardless of their company affiliation.

Our logo design process always begins with a brand strategy phase where we help our clients articulate how they see themselves, who their ideal customers (or members) are, and to find a distinct position in the marketplace. After that is complete, we begin the logo design process.

Above is a quick walk-thru from our preliminary designs through to finalization.