A great annual report goes far beyond just reporting on the numbers. It seeks to capture the spirit of what happened through stories and visuals. We recently helped the Maine Technology Institute (MTI) with their 2018 Annual Report that covered a record-breaking year for them.
In the past, MTI had put little effort into their Annual Report. But for FY 2018 they wanted to bring attention to the large amount of funding they had administered and the significant economic impact these investments would have for the State of Maine.
We started by working with the team at MTI to identify several inspiring entrepreneurs and companies that we could profile as success stories. We interviewed startup founders and business people across Maine who had received funding and learned about how important MTI was to their progress. MTI’s support went far beyond money to include important networking connections, validation of their ideas, and increasing job opportunities across the State.
Professional Photography: We sent Brian Fitzgerald, who specializes in an editorial style of photography, out to capture four of these organizations. We were able to get profile photography as well as great shots of these businesses at work.
Highlighting the Data
We worked to make the summaries of all the investment data much more visual and engaging.
The complete report was a combination of their report on annual funding, an impact report on their disbursement of funds from the Maine Technology Asset Fund 2.0 (MTAF2.0), and the detailed financials. Each section was designed to also stand alone as needed.