99 Things Your Graphic Designer Can Do For You
April 19, 2013 | Design Basics
Make it pretty.
It’s a statement that most graphic designers hate to hear. As a group we get sick of feeling like design is just decoration. If you work with a highly qualified, experienced and well-rounded designer, you should expect so much more.
Designers don’t just make things look pretty…
- I take a vague idea that’s in your head and make it a reality.
- I make your text easier to read.
- I educate your buyers.
- I make the complex understandable.
- I turn something boring into something compelling.
- I interpret data.
- I help you sell more books.
- I make you look professional.
- I make you look like an expert.
- I help you charge more money.
- I help you attract better clients.
- I increase the visibility of your business.
- I add value to your business.
- I build one of the most valuable intangible assets your business can have.
- I make people want to keep reading.
- I build your credibility.
- I decrease your bounce rate.
- I increase your open rate.
- I help you understand why your brand identity is so important.
- I explain what to expect when creating a new web site.
- I help you launch your new business.
- I keep your web site up and running.
- I understand your ideal customer.
- I understand how to communicate to your prospects.
- I deliver your message in the most effective medium.
- I help you decide whether to use words, pictures or video.
- I tell you when you’re wasting money.
- I get people to trust you.
- I get people to like you.
- I make it easy for people to buy from you.
- I understand your business goals.
- I help you reach your business goals.
- I communicate for you.
- I find just the right image to convey your message.
- I get search engines to find your web site.
- I get your prospects to find your web site.
- I keep viewers on your web site longer.
- I make sure you don’t look like a DIY start up.
- I help your customers overcome their fears about buying from you.
- I help you keep up with the ever-changing world of online marketing.
- I help you understand why we chose a serif rather than a sans serif typeface.
- I focus your readers’ attention on the right words.
- I get your RSS feed working.
- I set up your Google Analytics.
- I show you how to read and interpret your Google Analytics data.
- I explain why updating your web site content is critical.
- I integrate your web site with your CRM.
- I make each e-newsletter you send have people say “wow” instead of “ugh.”
- I allow you to take credit card payments on your web site.
- I increase your email list.
- I stop you from sending spam.
- I create charts and graphs that really convey the data.
- I help you make your point.
- I make your book easy-to-read.
- I make your book compelling to pick up.
- I make your signs helpful.
- I make your clients comfortable.
- I think like a designer.
- I project your best image.
- I organize your words.
- I use imagery to convey your ideas.
- I make your words more effective.
- I make you look how you wish you were: approachable, smart, trust-worthy, funny, etc.
- I coordinate your brand identity.
- I give you the tools to maintain your own brand identity.
- I teach you how to update your web site.
- I give you a competitive advantage.
- I help you grow your business.
- I make your product look desirable.
- I don’t waste money, I increase it.
- I prioritize your messages.
- I find printers who do the job right the first time.
- I find the sign makers.
- I find the screen printers.
- I figure out the right label to print.
- I put a face on an ideal customer.
- I help you define your audience.
- I coordinate your Twitter background with your brand identity.
- I teach you how to use Twitter.
- I help you decide whether you should use Twitter.
- I make you more efficient with broadcasting your content.
- I make it easy for you to repurpose your content.
- I coordinate your web site, e-newsletter and social media.
- I set up your Facebook page and have it automatically post your new blogs.
- I set up your blog to automatically feed to your LinkedIn profile.
- I explain the difference between CMYK and RGB.
- I explain the difference between PMS and CMYK colors.
- I explain when you need offset printing, and when digital printing is OK.
- I make the color look right on screen and in print.
- I find the right paper stock.
- I find the right partners to produce our ideas.
- I pick out just the right color.
- I set up the files the right way so that the end result is what we were all expecting.
- I help you expect higher prices.
- I get people to take you seriously.
- I get people to take your business seriously.
- I get people to think you’re the real deal.
- I help you earn respect.
- I build your brand identity.
What can you add? What has your designer done for you?
