Bringing clarity to complex brands for more than 20 years.
The issue with being a brand that’s innovative or unique is getting people to understand why it’s superior to the traditional alternatives out there. That’s where we come in. At Visible Logic, we specialize in branding and marketing for businesses that are complex and unconventional.
Visible Logic is based in Portland, Maine and has a long, successful history of helping B2B companies, associations, startups, technology-based products and businesses in niche industries. We have the skills and experience to help our clients attract, convert and retain customers, partners, members or investors. We’ve even used this expertise to create Branding Compass — a DIY branding software.
Want to see who will be bringing clarity to your complex brand? Meet the branding and marketing experts of Visible Logic.
As a business owner herself, Emily shares a certain kinship with the entrepreneurs and innovators who make up Visible Logic’s roster of clients. She appreciates their motives, speaks their language and comprehends their challenges. This sort of understanding is essential in her role of setting the strategic and creative direction for each project Visible Logic takes on.
Emily’s innate ability to bring clarity to complex brands through words and visuals has earned her numerous awards from Graphic Design USA and a spot in Goldman Sachs’ prestigious 10,000 Small Business program. Emily loves the challenge of taking a new or unique product or service and molding it into a tangible brand. When not running Visible Logic or her branding software company Branding Compass, Emily can be found running (and biking) the streets of Portland.
A logistical leader who has partnered with brands such as Nike and Neiman Marcus, Lauren now brings her creative spirit, analytical mind and eye for detail to her role as our account manager. Lauren provides a critical connection between Visible Logic and all of our clients. Her clear communication and strategic planning ensures each project moves forward and meets its goals. From onboarding to launch — and every step in between — Lauren is always in the middle of the action. In fact, the only time she is on the sideline is when she’s cheering on her two sons at their sporting events.
Senior Designer and Developer
In an industry where the trend is for people to specialize in web design or development, DeAnne is a rare talent that has mastered both. With a BFA in graphic design and a decade of WordPress development experience, DeAnne builds web experiences that marry great design with superior usability. But she doesn’t just build websites, she trains clients on how to use and maintain them. In addition to web projects, DeAnne keeps busy by developing identity systems and brand strategies, designing logos and letterheads, beekeeping, roller skating and scouring antique shops for obscure records from the 50s and 60s.
Marketing Strategist and Digital Lead
Jennifer develops, executes, and optimizes marketing strategies, from performance marketing and digital media to organic search and social and everything in between. Before joining Visible Logic, Jennifer worked in companies ranging from early stage startups to Fortune 100 global corporations, and across multiple B2B industries. With more than two decades of experience, Jennifer’s work had received numerous awards.
At Visible Logic, Jennifer guides marketing strategy and drives execution to help clients achieve business results.
Copy and Content Writer
Maya writes words that drive action. As a copywriter and content writer for websites and marketing campaigns, she provides the words that go along with the design to cultivate a consistent brand voice for each client. Maya particularly likes building a brand voice from scratch when we work on new branding and website projects.
Maya has an M.A in Linguistics, has studied anthropology, and is bilingual in Hebrew.
Copy and Content Writer
Greg’s specialty is SEO-driven blog writing. He’s good at showing off your industry knowledge, ranking for critical keywords, and helping our clients attract more customers. Greg assists with content-driven marketing campaigns to ensure that the copy is compelling to read while attracting more web traffic to increase your company’s sales.
After years of working in-house doing content-driven marketing for an office supply business, he strongly understands the small business market.
Copy and Content Writer
Jenny started her professional writing career as a journalist focusing on local business, government, and arts and culture. She then moved into technical writing, focusing on blog posts, case studies, and “how to” instructions. She is comfortable interviewing subjects, doing research and writing both long and short form content.
Jenny has an MBA in marketing and has strong experience writing about personal finance, fundraising, and accounting.
Visible Logic’s Core Values
Good communication solves most problems. We aim for clarity, directness, and order.
Focus on solutions
Purposeful creativity is strategic. We unite design, words and technology to meet goals.
Collaboration leads to the best results. We are respectful, share information and ideas, and encourage each other to excel.
Our work increases in value over time. We gain a deep understanding of the current opportunity and anticipate future obstacles and benefits.