Bringing clarity to complex brands for more than 20 years.
The issue with being a brand that’s innovative or unique is getting people to understand why it’s superior to the traditional alternatives out there. That’s where we come in. At Visible Logic, we specialize in branding and marketing for businesses that are complex and unconventional.
Visible Logic is based in Portland, Maine and has a long, successful history of helping B2B companies, associations, startups, technology-based products and businesses in niche industries. We have the skills and experience to help our clients attract, convert and retain customers, partners, members or investors. We’ve even used this expertise to create Branding Compass — a DIY branding software.
Want to see who will be bringing clarity to your complex brand? Meet the branding and marketing experts of Visible Logic.
As a business owner herself, Emily shares a certain kinship with the entrepreneurs and innovators who make up Visible Logic’s roster of clients. She appreciates their motives, speaks their language and comprehends their challenges. This sort of understanding is essential in her role of setting the strategic and creative direction for each project Visible Logic takes on.
Emily’s innate ability to bring clarity to complex brands through words and visuals has earned her numerous awards from Graphic Design USA and a spot in Goldman Sachs’ prestigious 10,000 Small Business program. Emily loves the challenge of taking a new or unique product or service and molding it into a tangible brand. When not running Visible Logic or her branding software company Branding Compass, Emily can be found running (and biking) the streets of Portland.
A logistical leader who has partnered with brands such as Nike and Neiman Marcus, Lauren now brings her creative spirit, analytical mind and eye for detail to her role as our account manager. Lauren provides a critical connection between Visible Logic and all of our clients. Her clear communication and strategic planning ensures each project moves forward and meets its goals. From onboarding to launch — and every step in between — Lauren is always in the middle of the action. In fact, the only time she is on the sideline is when she’s cheering on her two sons at their sporting events.
Senior Designer and Developer
In an industry where the trend is for people to specialize in web design or development, DeAnne is a rare talent that has mastered both. With a BFA in graphic design and a decade of WordPress development experience, DeAnne builds web experiences that marry great design with superior usability. But she doesn’t just build websites, she trains clients on how to use and maintain them. In addition to web projects, DeAnne keeps busy by developing identity systems and brand strategies, designing logos and letterheads, beekeeping, brewing beer and scouring antique shops for obscure records from the 50s and 60s.
Digital Marketing Manager
Vince loves digging through data and identifying opportunities clients can take to create lasting and impactful results for their business. It’s a winning approach he’s taken with clients he’s worked with in the past — like Russell Athletics and FosterGrant eyewear — and now brings to Visible Logic. Whether it’s SEO, PPC, email, social media or any number of digital marketing tactics, Vince’s unique combination of industry experience helps our clients compete in the digital space. And Vince loves a good competition, which is why he, his wife and their rescue dog Bayley love spending the weekends watching sports and cheering on their favorite teams.
Senior Graphic Designer
Chris embodies the idea that form follows function. Whether it’s a website or a print ad, branding identity or packaging, his designs always focus on the user. This approach allows him to communicate complex concepts quickly and efficiently with designs that are as informative as they are graphically appealing. It’s a talent he’s used to create sophisticated visual solutions for iconic consumer brands such as L.L. Bean and B2B leaders like DuPont and Fairchild Semiconductor during his nearly two decades of working at Portland’s famed VIA agency. A passionate designer at work and outside of it, Chris enjoys spending his free time world building and crafting for his D&D game.
Junior Graphic Designer
Steven starts every design project with empathy – getting at the heart of the brand’s target audiences and what messages they’re trying to convey. He creates designs for prints and digital channels that make an impact and reinforces the brand’s overall image. Steven enjoys working on a variety of clients with different styles, branding, and goals. His love for trying different things carry on to his personal interests, which range from being a black belt in Taekwondo and enjoying weightlifting, to playing the piano.
Copy and Content Writer
Maya writes words that drive action. As a copywriter and content writer for websites and marketing campaigns, she provides the words that go along with the design to cultivate a consistent brand voice for each client. Maya particularly likes building a brand voice from scratch when we work on new branding and website projects.
Maya has an M.A in Linguistics, has studied anthropology, and is bilingual in Hebrew.
Copy and Content Writer
Jenny started her professional writing career as a journalist focusing on local business, government, and arts and culture. She then moved into technical writing, focusing on blog posts, case studies, and “how to” instructions. She is comfortable interviewing subjects, doing research and writing both long and short form content.
Jenny has an MBA in marketing and has strong experience writing about personal finance, fundraising, and accounting.
Copy and Content Writer
Greg’s specialty is SEO-driven blog writing. He’s good at showing off your industry knowledge, ranking for critical keywords, and helping our clients attract more customers. Greg assists with content-driven marketing campaigns to ensure that the copy is compelling to read while attracting more web traffic to increase your company’s sales.
After years of working in-house doing content-driven marketing for an office supply business, he strongly understands the small business market.
Visible Logic’s Core Values
Good communication solves most problems. We aim for clarity, directness, and order.
Focus on solutions
Purposeful creativity is strategic. We unite design, words and technology to meet goals.
Collaboration leads to the best results. We are respectful, share information and ideas, and encourage each other to excel.
Our work increases in value over time. We gain a deep understanding of the current opportunity and anticipate future obstacles and benefits.