Making your brand understandable and unforgettable.
The issue with being a brand that’s innovative or unique is getting people to understand why it’s superior to the traditional alternatives out there. That’s where we come in. At Visible Logic, we specialize in branding and marketing for businesses that are complex and unconventional.
We distill and focus your message, so it’s clear and consistent. We shape and refine your image, so it’s appealing and impactful. Then, we develop creative and effective ways to share your communications, so they’re engaging and easy to comprehend.
Bringing clarity to complex brands for nearly 20 years.
Visible Logic is based in Portland, Maine and has a long, successful history of helping B2B companies, associations, startups, technology-based products and businesses in niche industries. We have the skills and experience to help our clients attract, convert and retain customers, partners, members or investors. We’ve even used this expertise to create Branding Compass — a DIY branding software.
Want to see who will be bringing clarity to your complex brand? Meet the branding and marketing experts of Visible Logic.
Emily Brackett, President
As a business owner herself, Emily shares a certain kinship with the entrepreneurs and innovators who make up Visible Logic’s roster of clients. She appreciates their motives, speaks their language and comprehends their challenges. This sort of understanding is essential in her role of setting the strategic and creative direction for each project Visible Logic takes on. Emily’s innate ability to bring clarity to complex brands through words and visuals has earned her numerous awards from Graphic Design USA and a spot in Goldman Sachs’ prestigious 10,000 Small Business program. Emily loves the challenge of taking a new or unique product or service and molding it into a tangible brand. When not running Visible Logic or her branding software company Branding Compass, Emily can be found running (and biking) the streets of Portland.
Stephanie Hedlund | Project Manager & Digital Marketer
Bringing clarity to complex brands requires intricate planning and precise execution. That’s where Stephanie thrives. As a project manager, she distills objectives and goals into strategic, effective solutions that deliver results. As a skilled digital marketer, she advises clients on search and site optimization and implements Google Analytics to measure success. Her ability to blend art and science, as well as her diverse experience in fields ranging from events, media, healthcare and finance, provides a rare and invaluable perspective for our clients. To unwind from the hard work she does at Visible Logic, Stephanie either likes to hit the beach or the ski slopes.
Brian Fudge | Copywriter & Content Specialist
Brian loves thinking about the big picture as much as he does pouring over the tiny details, which is helpful since his role involves everything from brainstorming how every part of a marketing campaign will work to finding the perfect word to explain a concept. Naturally curious, he enjoys digging into new brands and unique businesses to see what makes them tick, and as a gifted writer, he tells those stories in engaging and compelling ways. After hammering at the keyboard all day, Brian enjoys tinkering on home improvement projects (which often involves fixing what he broke during the previous home improvement project).
DeAnne Curran | Senior Designer and Developer
In an industry where the trend is for people to specialize in web design or development, DeAnne is a rare talent that has mastered both. With a BFA in graphic design and a decade of WordPress development experience, DeAnne builds web experiences that marry great design with superior usability. But she doesn’t just build websites, she trains clients on how to use and maintain them. In addition to web projects, DeAnne keeps busy by developing identity systems and brand strategies, designing logos and letterheads, beekeeping, brewing beer and scouring antique shops for obscure records from the 50s and 60s.
Chris Cote | Senior Graphic Designer
Chris embodies the idea that form follows function. Whether it’s a website or a print ad, branding identity or packaging, his designs always focus on the user. This approach allows him to communicate complex concepts quickly and efficiently with designs that are as informative as they are graphically appealing. It’s a talent he’s used to create sophisticated visual solutions for iconic consumer brands such as L.L. Bean and B2B leaders like DuPont and Fairchild Semiconductor during his nearly two decades of working at Portland’s famed VIA agency. A passionate designer at work and outside of it, Chris enjoys spending his free time world building and crafting for his D&D game.
Vince Vavala | Digital Marketing Manager
Vince loves digging through data and identifying opportunities clients can take to create lasting and impactful results for their business. It’s a winning approach he’s taken with clients he’s worked with in the past — like Russell Athletics and FosterGrant eyewear — and now brings to Visible Logic. Whether it’s SEO, PPC, email, social media or any number of digital marketing tactics, Vince’s unique combination of industry experience helps our clients compete in the digital space. And Vince loves a good competition, which is why he, his wife and their rescue dog Bayley love spending the weekends watching sports and cheering on their favorite teams.