About Visible Logic

Visible Logic excels at creating brand identities and marketing campaigns that make complicated or niche products and services easier to understand. We have a particular affinity for niche and complex products—especially technology-based products and B2B firms offering specialized services.

We blend words and graphics to distill, delight and convert.

Visible Logic designs comprehensive brand identities including: researching market position, designing logos; developing complete visual identities and and writing key messages that clarify and promote the benefits of your brand to your ideal client.

Nowadays, your web site is the foundation for your brand; an opportunity to develop a distinct look and voice and use it to educate and convince prospects. Our approach to web design and development will support your brand with a comprehensive approach to graphics and messaging. Our completely customized, easy-to-maintain web sites are highly-functional, build your brand and are optimized for search.

The small size of the shop ensures you will receive personal attention; and our capabilities across media makes us the ideal choice when you want a unique, consistent and compelling look on a series of projects and in different media.

Established in 2001, we have proven experience in web site design and development, content development, digital marketing, lead generation, public relations, social media and more. The creation of infographics and video are produced to distill the features and benefits of your product or service. Our email marketing service, Mail on the Mark, helps small businesses deliver custom-branded, unique content to their customers and prospects.

Smart people like to work with other smart people, right? Let us listen, distill and promote the benefits of your brand to your ideal client.


 

the team

Emily BrackettEmily brackett, president

Contact: ebrackett@visiblelogic.com  |  LinkedIn  |  Twitter: @visiblelogic

Visible Logic is owned by Emily Brackett who leads the team.

Education: Emily has a BA from Carleton College and a BFA in Graphic Design from The Massachusetts College of Art. This combination of liberal arts foundation plus graphic design education creates a skill set unique in the industry. Good graphic design is ultimately about communication. Having the “word” skills to complement the “visual” talent allows Emily to create materials that truly work as demanded—whether to inform, entertain or persuade.

Previous Experience: Before opening Visible Logic, Emily worked at several successful studios in the Chicago & Boston area. At these full-service studios, she completed a broad range of design work, including B-to-B marketing collateral, annual reports, and identity projects. Early in her career, Emily worked in print production and as a print buyer in the book publishing industry. This foundation in print management allows her to troubleshoot the production side of projects.

What is your professional superpower?

I am able to listen and clarify complex thoughts. I feel like a superhero when I work with clients who have been struggling to make the benefits of their product understandable. I help them distill what’s important about it.

I was actually diagnosed with “aural” dyslexia when I was in high school. That means when I hear something I have trouble repeating it back word-for-word. I can’t memorize anything: phone numbers, song lyrics, etc. But I’ve turned that into my superpower because my brain takes in what was said, or what I read, and then spits it back out in a much more concise message. Or, I’ll create a graphic that replaces long, word-based descriptions.

What is the first thing you do when you start your day?

I say a series of affirmations. I’ve found them very helpful for putting me in the right positive frame of mind to start the day. I try to wake up early enough to do this before my little ones rush in to see me.

What is your most memorable award?

The Presidential Physical Fitness Award. I earned them several times and they were “signed” by Jimmy Carter.

What is your favorite holiday?

Thanksgiving! Lots of food and family, always a four-day weekend, but no presents to buy.



Stephanie Hedlund, Project Manager

Contact: shedlund@visiblelogic.com |  LinkedIn

Stephanie joined Visible Logic in July 2018. Stephanie brings experience managing marketing operations and services groups within the B2B media and events industry. She’s worked with clients and products in a large variety of industries — from healthcare to food to financial services — and brings this broad knowledge and skill set to the team.

Key Responsibilities at Visible Logic

Stephanie is responsible for keeping the trains running, managing larger projects and ensuring clients’ needs are met. She also contributes to marketing strategy and writing.

Favorite season?

I love the summer. When you live in Maine, the summer is the great reward after a long winter. The days are long and the carefree nature of the season gets me every year. Maine is one of the best places to be in the summer. I feel so lucky to live here.

What’s in your fridge?

I love to cook so my fridge is usually way too full! You’ll often find too many vegetables from our CSA, lots of dairy products and a Bota box.

Weirdest job you’ve ever had?

I was a Christmas tree decorator at Bloomingdale’s in high school. And, my Christmas tree light hanging skills are superb – I put those skills to work every year 🙂

What do you love about this field?

Thinking twelve steps ahead is like coming up with a strategy to solve a puzzle. Planning, anticipating challenges and opportunities and then lining up the pieces — that’s one of the reasons I love project management but I also think this applies to many specialties.

What is your professional superpower?

I’m a data NERD. I get really jazzed about the entire process of data discovery, analysis, and visualization. I’m passionate about finding stories within data and pulling insights to help make business decisions.


 

DeAnne CurranDeAnne Curran, Senior Designer and Developer

Contact: dcurran@visiblelogic.com  |  LinkedIn

DeAnne joined Visible Logic in February 2006. She is a graduate of the Maine College of Art where she earned her BFA in Graphic Design. Trained first as a designer, DeAnne then learned to develop for the web and has been creating custom WordPress themes for clients since 2010.

Being a designer and a developer is beneficial because both skills are needed when creating designs and deciding how they will be built. Finding the marriage between a great design and the usability of a site is a problem she always loves to solve.

Key Responsibilities at Visible Logic

DeAnne works with clients from the start of the design, builds a custom branded theme, then teaches clients how to use WordPress to maintain and manage their web presence. DeAnne works on both print and web-based design, and assists in all types of projects in the studio.

What is your favorite thing about living in Portland?

Portland is enough of a city that you can always find things and events to go to, but it’s small enough that you can run into a friend getting coffee. I also love Portland because there are so many things to do nearby, beaches, lakes, and mountains. Bonus, we can see the ocean from our office window.

What do you love about this field?

I love the problem solving of design. Having a client come to us with a complicated product or idea and then figuring out the best way to approach it and solve it feels so great.

What are your hobbies?

I played flat track roller derby with Maine Roller Derby as my alter ego, Headbutty Holly. I have competed in tournaments in ME, MA and as far away as NB, Canada. I’m now retired from MRD, but still skating in a non-competition environment. Other hobbies include; beekeeping, learning to brew beer,  sewing,  gardening and scouring antique shops for vintage finds.

 


 

Liz sewardLiz seward, marketing manager

Contact: lseward@visiblelogic.comLinkedIn

Liz started working with Visible Logic in January 2017, formally joining the team in July. Her Jill-of-all-trades nature has her involved in a wide variety of projects at Visible Logic and she has a gimlet eye for catching typos. Liz’s career has spanned both publishing and events, with a focus on marketing and creative services.

Key Responsibilities at Visible Logic

Liz helps with overall strategy, keeping us focused on the right goals, as well as managing and scheduling client work through the office. She specifically works on developing marketing plans, writing and project management.

Favorite place to eat in Portland?

Almost impossible to narrow this one down, but sitting at the bar at Fore Street remains my absolute favorite dining experience in Portland. On a day to day basis, the bakeries of Portland have my heart—Standard Baking, Two Fat Cats, and Scratch cover all my carbohydrate needs.

Astrological sign?

I’m a Virgo. And every time I think I’m absolutely nothing like a stereotypical Virgo (analytical, intelligent, reserved, critical, helpful, and conscientious [per cafeastrology.com]), I’m reminded that actually, that’s me in a nutshell, so maybe there is something to astrology!

What’s in your fridge?

Wine. Half and half. Frozen dumplings. As long as the power stays on, I’m totally set for the apocalypse!

What is the first thing you do when you wake up/start your day?

Go back to sleep. Unless I need to meet my rowing partner for an early-morning row, in which case, getting the coffee started is the priority.


 

kyle erwin

kyle erwin, junior designer

Contact: kerwin@visiblelogic.com | LinkedIn

Kyle is new to the state of Maine, with just over a year of residency under his belt. He grew up in southeastern Minnesota and earned a Bachelor of Arts degree in Graphic Design at Winona State University.

He recently returned from South Korea, where he spent two years two years teaching English, working as an art director on Haps Magazine, and freelancing as a graphic designer. Prior to Korea, he was working as a Demandware developer where he developed a number of customization engines for eCommerce platforms.

Kyle is passionate about design but is also an experienced web developer. He enjoys logo and brand development as well as user interface design.

Key Responsibilities at Visible Logic

Kyle works with Emily and DeAnne on logo design and web development.

Where did you grow up?

I grew up in a little town called Winona. It’s located right on the Mississippi River in southeastern Minnesota, just across from Wisconsin. So there’s always a big rivalry when the Vikings and Packers play. I’m a huge Minnesota sports fan by the way.

What are your hobbies?

I enjoy anything automotive, drawing, and playing ultimate frisbee. I’m relatively new to the sport, but it’s become a big part of my life. I started playing when we lived in Korea and I haven’t stopped yet.

Weirdest job you’ve ever had

I tested smart USB devices in a little shop in Korea with Korean housewives and high school students. No one really spoke English except for the owner, who spoke it fluently. It was really weird now that I look back on it, but it was also really fun! The owner is still a good friend and I got to practice my Korean language skills. I’d do it again if I was given the chance.

Favorite place to eat in Portland?

I haven’t been here long, but I can’t stop going to the Miss Portland diner for breakfast/brunch. I enjoy the environment in the dining car and, most of all, the food. I’ve never been a huge pancake guy, but I’m officially addicted to Maine blueberry pancakes. They’re the best at Miss Portland Diner


Swan headshot

Swan

Swan has been the office security detail since 2015 when he was adopted by DeAnne. We were told he is a wirehaired pointing griffon mix, but he has zero hunting instincts and is only vigilant about getting pet.