The way we work

Our goal is to create work that communicates effectively to targeted audiences. Sometimes your message needs to blast out from a chaotic backdrop of competing expressions; at other times you need to inform an already attentive reader. Sometimes communication needs to sizzle and sell; at other times it needs to clarify, or educate.

We partner with clients who understand that a well-designed message can position their organization, product or service to look unique, capable and strong enough to go head-to-head with any competitor of any size.

How do we do it? Using your input—gathered through discussion, research or your own written materials—we formulate a message that melds the written word with a visual layout. We help you clarify your message, analyze the best method for communication, research your competitors and discuss options that work with your budget.

The design process: define, explore, refine, produce

A typical design project may progress as follows:

Information gathering: Talking with you about your goals for the project, your budget, your audience, your timeline, etc.

Estimate: An estimate is provided for time, fees and additional expenses.

Preliminary research and clarification: On complex jobs, we may start by researching production options (how are we going to produce this die-cut pocket folder?), or organizing information (creating a flowchart for a web site), or gathering materials (doing photo research, developing copy, etc.)

Design Sketches: While we use the term sketch, these are usually computer generated. They may be options for rough layouts, web site layouts that are not fully functioning, mocked up designs, etc. On nearly every project we work on, Visible Logic will give you options for design that show a variety of color usage, typography, organization, imagery, etc.

Refinement: Based on your feedback, we make changes to the preliminary designs.

Production: This may be the time we build database systems, or we run out the type setting of a book. This is the meat of getting from "concept" to reality.

Proofing: De-bugging a web site, proofreading text or reviewing how the final design has been implemented across a variety of pages, contexts, or applications.

Final product: For print projects this is when we prepare files for the printer, for web sites this is the launch!