The Chicago Tri Club is a not-for-profit group offering workouts, clinics and social events for triathletes. Visible Logic has worked with the group from its start developing the logo, club apparel, the web site and all sorts of club gear.
Your brand can extend the traditional stationery and business cards. For the Chicago Tri Club, member uniforms and training apparel are important ways to build member unity and to advertise the club.