Branding • Web Site Design • Video Production • Online Content Marketing
Swift MEAP Branding and Content Marketing
Visible Logic quickly, yet strategically, rebranded our mobile enterprise product with an easy-to-remember creative name, eye-catching logo and a professional website. The team has continued to lead our marketing by designing, writing and testing many different multimedia marketing initiatives, including: blogs, videos, case studies, infographics, white papers, PR, tradeshows, speaking engagements and advertising. iEnterprises, with its Swift MEAP platform is now looked at as a experienced and reliable middleware technology vendor and partner globally.
Swift MEAP is a mobile enterprise application platform (MEAP) that can mobilize nearly any enterprise software via a native apps for iPhones, iPads, Android and Blackberry devices. Swift MEAP can even work offline without a WiFi or cellular connection and so can improve productivity for field sales and service personnel. The configurable platform allows for a CRM, ERP or other data source to be mobilized in as little as two weeks.
iEnterprises, a company with offices in New Jersey and the UK, had launched their mobile enterprise application platform about a year before engaging Visible Logic. However, their brand name was running into trademark issues in the US. They needed to quickly rename and rebrand and get a professional looking web site up and running. After that, they need an ongoing marketing plan to help them connect with buyers, users and partners.
Name and Brand Identity
To avoid any trademark infringement issues, Visible Logic started with renaming the product. A review of competitors and alternative products was conducted to understand the marketplace. Swift was chosen based on both the idea of speed, but also because of the bird which can fly even while sleeping—a great metaphor for being able to work even when offline. Then, the logo was designed.
We also redesigned the icons in the user interface of the mobile applications to create a more modern iOS-10 style look and feel.
A professionally designed web site needed to be created and launched quickly so that marketing efforts could commence. The site, including all text, photography and graphics was developed together to quickly promote the key differentiators and benefits of choosing Swift MEAP to mobilize enterprise software. The web site has continued to grow and evolve to support additional marketing channels and we have worked with international SEO specialists to optimize the site and improve organic search results.
Online Content Marketing
Visible Logic has taken the lead on all content-based marketing including: writing blogs and industry articles; designing infographics, and creating content-rich email campaigns to generate new leads and increase website visitation. Case studies were written after interviewing key clients.
We’ve written, directed, edited and published videos to show the key business benefits of using Swift MEAP. These include demos of the products and videos showing end users.
Increased press release distribution, event announcements, and new product news circulation. Secured speaking engagements at International Trade shows.
Strategized and supported all marketing initiatives including development of tradeshow booths, print materials, app store profiles, etc.
Swift MEAP quickly launched with a professional brand image giving assurance to key associates, such as Oracle, that iEnterprises is a proven and credible partner. In addition to securing several high-profile clients, Swift MEAP has gained industry recognition. As an Oracle Gold Partner iEnterprises was recently a recommended vendor at an Oracle Customer Advisory Board meeting and Mark Creasey, iEnterprises’ CEO spoke at the 2014 Oracle OpenWorld Conference. Web site traffic driven by blogs, infographics and videos continues to grow.