Well-Fit is a triathlon coaching company offering classes, group workouts, one-on-one coaching, and a training facility. They wanted a logo that expressed the “3″ of triathlon without the overused swim, bike & run reference. The colors evoke the air, water, and land that is part of the event.
Visible Logic helped Well-Fit build their brand identity starting with their logo and extending it to the web site, print advertising and even their workout and racing apparel.
Visible Logic has designed and redesigned Well-Fit’s web site. As Well-Fit has grown, their web site needs have changed. We’ve helped them to keep a cohesive brand as the web content has grown, the navigation has reorganized, and e-commerce capabilities and content management tools have been added and refined. The Well-Fit brand includes two web sites, their consumer/public site and an additional site for their elite racing team. This second site needed to have the Well-Fit look and feel, yet be different from the larger corporate web site.
Well-Fit uses a broad range of marketing tools including print advertising, trade booths and banners at races. Visible Logic designs all of these items. Our design services extend to racing apparel and uniforms, water bottles, t-shirt designs and many other customer touchpoints. Well-Fit markets by building a strong brand identity. All class participants and coached athletes received branded apparel. But the look is always more than just a logo; this t-shirt says “See you at the finish line.” on the back.