Branding for Global Citizenship Experience

Global Citizenship Experience came to Visible Logic for a complete branded solution. As a new business, they needed a logo, web site and printed materials. Beginning with their logo, Visible Logic created an identity that recalled the classic and timelessness nature of “questioning” assumptions while still looking up-to-date.

Central to their mission was a global and comprehensive way of looking at educational and organizational systems. Representing this idea was the “fabric” of Global Citizenship Experience. Along with their logo, this became a central branding element to the organization.

The web site design used both the logo and “fabric” as key elements to drive the look and feel. The web site is a WordPress built site that allows the client to update all content through the WordPress content management system.

Visible Logic also designed a Curriculum Guide for Global Citizenship Experience. A new educational program has lots of information to disseminate. This curriculum guide provided a printed overview of the GCE program to accompany the web site content. Global Citizenship Experienced launched their new service offering at a special event, and each recipient was given this invitation to join the conversation. From logo to web to print, all pieces consistently use the same color palette, graphic elements and typography to build a unique brand identity for the new organization.