Branding Systems: Design across media
Book Cover Design for Let's Eat Out!
Let's Eat Out! is a series of books created to assist people with food allergies and special diets eat outside the home. The cover's aim was show that eating out can be a fun, social occasion rather than associated with the fear of an allergic reaction.
This cover—the first in the series—was designed with a dominant design structure that could make the series easily identifiable. The bold blue, and the yellow horizon/arc became important branding elements.
